2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

‘Imaging the Future’ is an emotive and inspirational campaign about our future, the future of the next generation, and the future of the UAE. The campaign is based around the inner voice of a child and what they imagine they can achieve. Their voice overs combined with imagery of the children in their dream roles, evokes the sentiment of how a child can achieve whatever the want.

Cultural / Context information for the jury

ENEC is a new player in the UAE's energy industry, bringing clean energy to the country and its people, for the first time. Because they are helping to protect and power the planet for future generations, ENEC has developed a brand identity around empowering children. As a film created for Ramadan, COVID-19 was in full effect by the time it was due to air. The messaging therefore had to be reworked to help raise awareness and support COVID-19 related initiatives, reflecting ENEC's role as a key catalyst for an inspiring and meaningful future.