| Brand | SOFY |
| Product/Service | ANTI BACTERIAL FEMALE PADS |
| Entrant | POINT OF VIEW Cairo, EGYPT |
| Category | Healthcare |
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Idea Creation
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POINT OF VIEW Cairo, EGYPT
|
|
Production
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POINT OF VIEW Cairo, EGYPT
|
Write a short summary of what happens in the film
The copy starts with a question highlighting a problem. A fact and an answer for why some woman feels skin irritation during the menstruation cycle. Then we see some women experiencing these negative feelings in different insightful situations, after that, the product is presented as the solution, and we see how thing are turned to the positive after switching to use the brand. The catch in the copy is repeating the exact script that fit the situations before and after.
Cultural / Context information for the jury
In this copy the insight came from an observation, a fact that girls suffer from when using normal pads during movement. It was answered by the brand anti bacterial innovation that promise the reduction of this irritation.
Credits
| Omar Adel |
Point of View |
Communication platform creation, concept development, script copywriting and visualization |
| Assem Ashraf |
Point of View |
Helping in Creative Strategic Formulation and Production |
| Doha Magdy |
Point of View |
TVC Key Visuals |
| Moataz Soliman |
Point of View |
TVC Key Visuals |
| Tamer Badawi |
Point of View |
Strategic Planning |
| Hend Khattab |
Point of View |
Helping in Creative Strategic Formulation and Production |
| Yehia Ismail |
Freelancer |
TVC Treatment and Film Directing |
| Mohamed Ibrahim |
Freelancer |
Designing the light mood and cinematography |
| Mohsen Abdel Wahab |
Aroma |
Film Editing |
| Zaki Gouda |
Gorilla Productions |
TVC production designing |
| Shrook Ashraf |
Gorilla Productions |
Helping in TVC production processing |
| Mohamed Zohair |
Freelancer |
Overall sound design and composing |