2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

This film was made by Saudi Aramco, a local brand that was attacked by terrorists. And when a local brand is attacked, the whole nation is attacked. The whole film is a thank you to the attackers who attacked Saudi Aramco. We begin the film with employees saying why they are thankful for the attack. Because they discovered they were unstoppable after it. From there, we embark on the unstoppable journey of the whole nation, from the demotivating day of the attack until the victorious end of 2020. A Journey filled with resilience, where Saudi was unstoppable at every point. From how it hosted the G20 with resilience to how it fought Covid-19. The film was aired online and watched by almost all the Kingdom.

Cultural / Context information for the jury

When Saudi Aramco was attacked, the whole nation was attacked. But at Aramco, we rebuild in 11 days, showing resilience more than ever. We were unstoppable and we wanted the nation to stop feeling demotivated by the attack and feel unstoppable too.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

We celebrated all the unstoppable achievements of the nation, after the attack, to remind people of their resilience. To name a few unstoppable moments in 2020: Saudi hosted the biggest tennis tournament, it hosted the G20, It launched the Green Riyadh project, it even confronted Covid-19 with good decisions that led to a milder impact.