2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

In our films’ short brand narratives, we show the unspoken of reactions, people have when they change their immediate perception of anyone they meet in their day to day regular interactions with random people. The films depict 2 stars going from Heroes to Zeros in the eyes of a valet and a hostess once the heroes’ boxers are exposed to be old, worn & torn. Peoples interactions are always almost influenced by people’s socio-economic perception of others, hence we showed our audience through humorous, satirical & fear appeals the socio-cultural consequences of neglecting your unseen underwear, and showing them the solution of a boxer that doesn’t tear or wear.

Cultural / Context information for the jury

Egyptians have this socio-cultural tendency to judge people based on their perceptions of the other’s socio-economic status, hence the valet & hostess both change their immediate tonality & reactions upon being exposed to the star’s worn out underwear.