Brand | REALME |
Product/Service | REALME 7 TVC - EGYPT |
Entrant | REALME Cairo, EGYPT |
Category | Durable Consumer Goods including Automotive |
Idea Creation
|
REALME Cairo, EGYPT
|
Idea Creation 2
|
INNUENDO Cairo, EGYPT
|
Production
|
MEG PRODUCTION Giza, EGYPT
|
Write a short summary of what happens in the film
We see a mobile phone start charging. Then the song kicks in and the lyrics takes us through a comparison.
realme 7 is the fastest charging phone in Egypt.
It charges faster than socks shrink.
Faster than your belly gets big.
Faster than the way you talk.
Faster than your mom's flipflop flying through the air.
Faster than your dance moves on TikTok.
Faster than any trend blowing up on Facebook.
Faster than Bruce Lee's ping pong moves.
Faster than Muhammad Ali in the ring.
Faster than the African cheetah.
Faster than the African wing.
Faster than your girl’s mood swings.
Faster than you respawn (on PubG)
realme 7 series is the fastest charging phone in Egypt.
65 Watt Super Dart Charge.
realme is the real deal.
Cultural / Context information for the jury
"Faster than socks shrink" refers to the poor quality of socks in Egypt. After the first wash it shrinks.
"Faster than your mom's flipflop flying through the air." is reference to Egyptian moms who quite regularly throw their flipflops at their kids. It's a cultural reference.
"Faster than the Negrician Wing." Refers to Mohamed Salah, his hometown in Egypt (Negrig) and his position in the football field (Right Wing)
Faster than you respawn. (Too soon) refers to when you get killed quickly on PUBG, a very popular mobile game in Egypt.
Credits
Mahmoud Taha |
realme |
Lead the marketing campaign |
Andrew Liao |
realme |
Supervising the campaign |
Ahmed Elkiey |
Freelancer |
Director |
Mohamed ELGhamrawy |
innuendo |
Creative Director |
Emad Eltayeb |
MEG Production |
Executive Producer |
Haytham Elrafie |
Group M |
Campaign Media Buying plan |