2020/2021 Winners & Shortlists

REALME 7 TVC - EGYPT

BrandREALME
Product/ServiceREALME 7 TVC - EGYPT
EntrantREALME Cairo, EGYPT
CategoryDurable Consumer Goods including Automotive
Idea Creation REALME Cairo, EGYPT
Idea Creation 2 INNUENDO Cairo, EGYPT
Production MEG PRODUCTION Giza, EGYPT

Write a short summary of what happens in the film

We see a mobile phone start charging. Then the song kicks in and the lyrics takes us through a comparison. realme 7 is the fastest charging phone in Egypt. It charges faster than socks shrink. Faster than your belly gets big. Faster than the way you talk. Faster than your mom's flipflop flying through the air. Faster than your dance moves on TikTok. Faster than any trend blowing up on Facebook. Faster than Bruce Lee's ping pong moves. Faster than Muhammad Ali in the ring. Faster than the African cheetah. Faster than the African wing. Faster than your girl’s mood swings. Faster than you respawn (on PubG) realme 7 series is the fastest charging phone in Egypt. 65 Watt Super Dart Charge. realme is the real deal.

Cultural / Context information for the jury

"Faster than socks shrink" refers to the poor quality of socks in Egypt. After the first wash it shrinks. "Faster than your mom's flipflop flying through the air." is reference to Egyptian moms who quite regularly throw their flipflops at their kids. It's a cultural reference. "Faster than the Negrician Wing." Refers to Mohamed Salah, his hometown in Egypt (Negrig) and his position in the football field (Right Wing) Faster than you respawn. (Too soon) refers to when you get killed quickly on PUBG, a very popular mobile game in Egypt.

Credits

Name Company Role
Mahmoud Taha realme Lead the marketing campaign
Andrew Liao realme Supervising the campaign
Ahmed Elkiey Freelancer Director
Mohamed ELGhamrawy innuendo Creative Director
Emad Eltayeb MEG Production Executive Producer
Haytham Elrafie Group M Campaign Media Buying plan