2020/2021 Winners & Shortlists

#WEAREUNSTOPPABLE

BrandARAMCO
Product/ServiceNATIONAL DAY
EntrantLEO BURNETT Riyadh, SAUDI ARABIA
CategoryLocal Brand
Idea Creation LEO BURNETT Riyadh, SAUDI ARABIA
Production PRODIGIOUS Dubai, UNITED ARAB EMIRATES
Production 2 CANJA AUDIO CULTURE Curitiba, BRAZIL

Write a short summary of what happens in the film

This film was made by Saudi Aramco, a local brand that was attacked by terrorists. And when a local brand is attacked, the whole nation is attacked. The whole film is a thank you to the attackers who attacked Saudi Aramco. We begin the film with employees saying why they are thankful for the attack. Because they discovered they were unstoppable after it. From there, we embark on the unstoppable journey of the whole nation, from the demotivating day of the attack until the victorious end of 2020. A Journey filled with resilience, where Saudi was unstoppable at every point. From how it hosted the G20 with resilience to how it fought Covid-19. The film was aired online and watched by almost all the Kingdom.

Cultural / Context information for the jury

When Saudi Aramco was attacked, the whole nation was attacked. But at Aramco, we rebuild in 11 days, showing resilience more than ever. We were unstoppable and we wanted the nation to stop feeling demotivated by the attack and feel unstoppable too.

Please tell us about the brand in relation to the locality or market where the product / service is distributed

We celebrated all the unstoppable achievements of the nation, after the attack, to remind people of their resilience. To name a few unstoppable moments in 2020: Saudi hosted the biggest tennis tournament, it hosted the G20, It launched the Green Riyadh project, it even confronted Covid-19 with good decisions that led to a milder impact.

Credits

Name Company Role
Mohammad Bahmishan Publicis Groupe Conceptulizaion
Mohammad Sehly Leo Burnett KSA Concepulization
Alexandre Choucair Leo Burnett KSA Conceptulizaion
Saadi Alkouatli Leo Burnett KSA Coceptulizaion
Ehab Armanious Leo Burnett KSA Cocepulizaion
Mohammed Omeira Leo Burnett Conceptulizaion
Thamer Farsi Leo Burnett KSA Conceptualisation
Mazen Mitri Leo Burnett Beirut Conceptulization
Waleed Hmeidan Leo Burnett KSA Conceptualization
Ziad Chehab Leo Burnett KSA Conceptualization
Michael Chedid Leo Burnett KSA Concepulizaion
Shadi El Mourad Leo Burnett KSA Conceptluzation
Sami Saleh Prodigious Conceptualization
Myriam Abi Wardeh Prodigious Conceptualization
Naji Bechara Prodigious Conceptualization
Ian Ruschel Freelancer Concept
Hatem Alfayez Aramco Conceptualization
Mohammed AlBeesh Aramco Conceptualization
Links
Video URL