Brand | EXPO 2020 DUBAI |
Product/Service | EXPO |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Editing |
Idea Creation
|
MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Production
|
JOY FILMS Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
Welcome to the Future celebrates humanity’s many achievements through time, before addressing the challenges we face and then calling on the world to come together to create a better future for us all. Using compelling cinematic visuals and slam poetry narration, the film travels the world to capture the great, the good, the young, the old, the innovators and the learners – all of us in fact who have an innate desire to do and to be better. It inspires the audience to reflect on just how far we have come as humans, how far we have yet to go and how we can witness the brilliance of all that achievement and more at Expo 2020 Dubai, The World’s Greatest Show.
Tell the jury anything relevant about the edit. Do not name the editor.
The Slam Poetry was the driving force of this film and the visuals had to elevate the message without competing with the VO and music composed by Phillip Sheppard.
There were many different elements to orchestrate in this film. Portraits, scenes, costume design, stock footage, motion graphic, UI, animation, stills, timelapse, and orchestrating four different units in four different countries.
The intense pace to bring all these together as one film required a specially adapted and fluent editor. the collaboration the director and editor's the masterful editing created a continuous motion of scenes, enhanced by graphic elements to create energy and drive the message home .
Credits
Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Chief Creative Officer |
Youssef Gadallah / Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Creative Director |
Ravi Eshwar / Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Copywriter |
Maya ElKai / Rana Khairy / Youssef Gadallah |
Memac Ogilvy Dubai |
Arabic Copywriter |
Irfan Ghani / Andre Souza / Tariq Hussein / Shamim Ansari / Youssef Gadallah |
Memac Ogilvy Dubai |
Art Director |
Tarek Shawki / Hadi Ballout / Amy ElAskary / Maryam Habib |
Memac Ogilvy Dubai |
Account Management |
Andreea Mititiuc / Luke Morris |
Memac Ogilvy Dubai |
Producer |
Jennifer Fischer |
Memac Ogilvy Dubai |
Strategy |
David Holm |
Freelance |
Director |
Ali Azarmi |
Joy Films Dubai |
Production |
Michael Ragen |
Freelance |
Production |
Anthony Ward |
Expo 2020 Dubai |
Account Management |
Douglas Palau |
Expo 2020 Dubai |
Account Management |
Links
Video URL