Brand | FARAH EXPERIENCES |
Product/Service | FERRARI WORLD ABU DHABI |
Entrant | MOMENTUM MENA Dubai, UNITED ARAB EMIRATES |
Category | Editing |
Idea Creation
|
MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
STARCOM Dubai, UNITED ARAB EMIRATES
|
Production
|
DÈJÁVU Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
Just like Ferrari is more than a car, Ferrari World Abu Dhabi is much more than a theme park - it's a feeling, a rush, an experience. And since most people won't ever get to experience being behind the wheel of a real Ferrari, the intention behind the film was to take viewers on an adrenaline filled visual journey that gives them the chance to experience Ferrari through our record-breaking Ferrari inspired rides… ultimately urging viewers to 'Find that Ferrari Feeling’
Tell the jury anything relevant about the edit. Do not name the editor.
Since the crux of the film is about juxtaposing the Ferrari driving experience with the theme park experience, the editing used precise timing and dynamic movement to convey a real sense of connection between these two different worlds. Since we were not allowed to show the cars 'actually' racing, the editing was used to convey dramatic speed, seamless motion, and pauses that gave the film a sense of scale and epic-ness. These breaks also helped stitch the first half of the film to the climactic ending of the piece.
Credits
Raphael Nassoura |
Momentum MENA |
Creation, Creative Lead |
Muhammad Ali |
Momentum MENA |
Creation, Creative Lead, Copywriting |
Badr Bourji |
Momentum Mena |
Business Lead |
Stephanie Koyess |
Momentum Mena |
Creation, Art Direction |
Wissam Gharib |
Momentum Mena |
Project lead |
Manasvi Gosalia |
Dejavu |
Production |
Nico Kreis |
DEJAVU |
Production |
Julian Hohndorf |
DEJAVU |
Production |
Kavya Iyer |
DEJAVU |
Production |
Mary Bou Akl |
DEJAVU |
Post Production |
Oliver Don |
DEJAVU |
Post Production |
Alexander Wolf David |
DEJAVU |
Post Production |
Denis Elmaci |
DEJAVU |
Post Production |
Giuliano Doman |
Family Films |
Montenegro Production |
Georgina Doman |
Family Films |
Montenegro Production |
Artur zicz |
Platige Image |
Post Production |
Marek Gajowski |
Platige Image |
Post Production |
Mateusz Wiśniewski |
Platige Image |
Post Production |
Kamil Dąbkowski |
Platige Image |
Post Production |
Piotr Sasim |
Platige Image |
Post Production |
Piotr Popielawski |
Platige Image |
Post Production |
Mariusz Seliga |
Platige Image |
Post Production |
Paweł Małkowski |
Platige Image |
Post Production |
Amer AlSaleh |
Starcom |
Media strategy lead and execution |
Tamara Bahous |
Starcom |
Media strategy and execution |
Mark Dabu |
Starcom |
Media strategy and execution |
Tania Bejjani |
Starcom |
Media execution & reporting |