CAREEM | THE ONLY BEST SCENARIO
Brand | CAREEM |
Product/Service | CAREEM |
Entrant | ELEPHANT Cairo, EGYPT |
Category | Use of Original Music |
Idea Creation
|
ELEPHANT Cairo, EGYPT
|
Production
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GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
Careem, Egypt's largest ride-hailing app, wanted to capitalize on the African Cup of Nations. The film is about two friends sitting in a car going through the absurd (and obviously impossible) scenario of how the Egyptian team could win the Cup.
This one stood out in light of all the overly-positive overly-optimistic ACN films running at the time.
Cultural / Context information for the jury
Put nicely, Egypt’s team was less than mediocre that year; and our chances of winning the ACN (a tournament we won six times before), were looking bleak. Needless to say, Egypt is a nation obsessed with football, and historically our football success has always been tied to absurd football scenarios. It’s always - this needs to happen, for this happen, for us to qualify to the world cup.
Tell the jury about the creation of the original music track.
The track was written, designed and composed specifically for this film and for the absurd football scenarios therein.
Credits
Maged Nassar |
Good People |
Director |
Maged Nassar |
Elephant |
Creative Director |
Mohamed El Ghamrawy |
Good People |
Copywriter |
Eslam Abo Elenein |
Good People |
Art Director |
Pierre Mouarkech |
Good People |
DOP |
Khaled Zaki |
Good People |
Executive Producer |
Sarah Touma |
Good People |
Producer |
Chantal El haber |
Good People |
Producer |
Karim Osman |
Good People |
Line Producer |
Nada Kamel |
Elephant |
Business Director |
Hend Ghorab |
Elephant |
Creative Planning |
Amr Rabea |
Good People |
Editor |
Bilal Elhabri |
Lucid |
Colorist |
Wael Alaa |
Good People |
Music Composer |
Marian Makary |
Careem |
Client |