ZAIN 5G | WHAT CAN 5G DO FOR YOU?
Brand | ZAIN |
Product/Service | TELECOM |
Entrant | GOOD PEOPLE FILMS Cairo, EGYPT |
Category | Production Design / Art Direction |
Idea Creation
|
BEATTIE + DANE Kuwait City, KUWAIT
|
Production
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GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
This film marks the launch of Zain’s 5G (fifth generation) wireless network. We wanted to give it a fifth generation look and feel. To break away from the pack, and what has become the standard look for telecom films in the region. A fresh, animated, collage on film just to ask..the proposition. What can 5G do for you?
Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.
We knew this film had to be well crafted. Through the use of mixed media and a range of eclectic cast narrated by a powerful voice over. Using post production to introduce an element of playfulness, imagination and the “anything-goes” attitude of generation Z. Every shot had to have its own look and feel. Its own textures. Each shot was crafted carefully with eye-candy frames, hand-drawn illustration, stills, tricks and gimmickry, to give it a native social-media user generated content feel. The use of typography in production design was also
key, inspired by millennials, Pinterest, Instagram and overall urban culture.
Credits
Maged Nassar |
Good People |
Director |
Pierre Mouarkech |
Good People |
DOP |
Nada Ayoub |
Good People |
Copywriter |
Khaled Zaki |
Good People |
Executive Producer |
Sarah Touma |
Good People |
Producer |
Chantal El Haber |
Good People |
Line Producer |
Lionel Soria |
Good People |
Art Director |
Dzovig Torikian |
Good People |
Assistant Director |
Michella Bteich |
Good People |
Wardrobe/Stylist |
Amr Rabee |
Good People |
Editor |
Sary Hany |
Independent |
Music Composer |
Bilal Hibri |
Lucid |
Colorist |
Dana Alhanbali |
Beattie + Dane |
Brand Director |
Anas Al Rayes |
Beattie + Dane |
Executive Creative Director |
Mostafa Faramawy |
Beattie + Dane |
Agency Producer |
Lujain Al Hassawi |
Beattie + Dane |
Strategist |
Sarah Al Otaibi |
Beattie + Dane |
Creative Writer |
Meshal Al Kandari |
Zain Kuwait |
Chief Commercial Officer |
Shaikha Al janahi |
Zain Kuwait |
Marketing |
Meshal Al watri |
Zain Kuwait |
Marketing |
Charlie Asfour |
Zain Kuwait |
Marketing |
Abdullah El Ebraheem |
Zain Kuwait |
Marketing |
Salem El Razzak |
Zain Kuwait |
Marketing |
Abrar Al Youqout |
Zain Kuwait |
Marketing |
Ghaliah Al Roumi |
Zain Kuwait |
Marketing |