ZAIN 5G | WHAT CAN 5G DO FOR YOU?
Brand | ZAIN |
Product/Service | TELECOM |
Entrant | GOOD PEOPLE FILMS Cairo, EGYPT |
Category | Direction |
Idea Creation
|
BEATTIE + DANE Kuwait City, KUWAIT
|
Production
|
GOOD PEOPLE FILMS Cairo, EGYPT
|
Write a short summary of what happens in the film
This film marks the launch of Zain’s 5G (fifth generation) wireless network. We wanted to give it a fifth generation look and feel. To break away from the pack, and what has become the standard look for telecom films in the region. A fresh, animated, collage on film just to ask..the proposition. What can 5G do for you?
Tell the jury anything relevant about the direction. Do not name the director.
We knew this film had to be well crafted. Through the use of mixed media and a range of eclectic cast narrated by a powerful voice over. Using post production to introduce an element of playfulness, imagination and the “anything-goes” attitude of generation Z. Crafting every shot carefully with eye-candy frames, hand-drawn illustration, stills, tricks and gimmickry, to give it a native social-media user generated content feel.
Credits
Maged Nassar |
Good People |
Director |
Pierre Mouarkech |
Good People |
DOP |
Nada Ayoub |
Good People |
Copywriter |
Khaled Zaki |
Good People |
Executive Producer |
Sarah Touma |
Good People |
Producer |
Chantal El Haber |
Good People |
Line Producer |
Lionel Soria |
Good People |
Art Director |
Dzovig Torikian |
Good People |
Assistant Director |
Michella Bteich |
Good People |
Wardrobe/Stylist |
Amr Rabee |
Good People |
Editor |
Sary Hany |
Independent |
Music Composer |
Bilal Hibri |
Lucid |
Colorist |
Dana Alhanbali |
Beattie + Dane |
Brand Director |
Anas Al Rayes |
Beattie + Dane |
Executive Creative Director |
Anas Al Rayes |
Beattie + Dane |
Executive Creative Director |
Mostafa Faramawy |
Beattie + Dane |
Agency Producer |
Lujain Al Hassawi |
Beattie + Dane |
Strategist |
Sarah Al Otaibi |
Beattie + Dane |
Creative Writer |
Meshal Al Kandari |
Zain Kuwait |
Chief Commercial Officer |
Shaikha Al janahi |
Zain Kuwait |
Marketing |
Meshal Al watri |
Zain Kuwait |
Marketing |
Charlie Asfour |
Zain Kuwait |
Marketing |
Abdullah El Ebraheem |
Zain Kuwait |
Marketing |
Salem El Razzak |
Zain Kuwait |
Marketing |
Abrar Al Youqout |
Zain Kuwait |
Marketing |
Ghaliah Al Roumi |
Zain Kuwait |
Marketing |