2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

As humans we tend to procrastinate on important things that could have huge impacts on our lives. This holds especially true when it comes to treating the symptoms of cancer. Quite often we leave it until it’s too late. In this radio campaign we bring this insight to life through slice of life examples, that when left ignored, could put us in grave danger, such as a loose wheel nut, a crack in the wall, and a foul odor.

Provide the full radio advert script in English.

Loose Wheel Nut SFX: The sound of a car’s wheel that’s a little lose as it wobbles along causing the car to shake and rattle which ultimately leads to an accident. FVO: Delivered very casually without a care in the world until the last couple of words. It’s just a nut. It’s just a little loose nut. It’s just little loose nut that’s making the rear wheel wobble. It’s just a little loose nut that’s making the rear wheel wobble and the back of the car shake. It’s just a little loose nut that’s making the rear wheel wobble, the back of the car shake and the boot to spring open. It’s just a little loose nut that’s making the rear wheel wobble, the back of the car shake, the boot to spring open and the steering wheel to shudder uncontrollably. It’s just a little loose nut that’s making the rear wheel wobble, the back of the car shake, the boot to spring open, the steering wheel to shudder uncontrollably and the car to… SFX: We hear the car swirl back and forth before crashing into another car. Announcer: When you ignore the signs, you put yourself in grave danger. Treating the symptoms of cancer early can save your life. To know more visit Friends of Cancer Patients at focp.ae