2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

It all starts on your dinner plate. A mouth-watering description of grandma's roasted chicken and truffle-kissed rosemary potatoes; warm, crisp and ready for the taking. The description builds up from the beginning, leading you towards your first, succulent bite—then suddenly, nothing. The rug is swiftly pulled out from under you, as you're left listening to a mediocre description of disappointment. Then, the reveal. With a blocked nose, you can never really enjoy taste. Because, after all, taste is 80% smell

Cultural/Context information for the jury.

N/A

Provide the full radio advert script in English.

Grandma's Chicken - Duration: 1:10” VO (soft and sultry delivery, getting more excited towards the bite): There you are. Sitting in front of your dinner plate. The perfectly crisp roasted chicken calls out to you like a siren to a sailor, craving to be explored. The ends of your mouth start to salivate, as you softly pour grandma’s special gravy all over its golden-brown skin. You can’t wait to savour the tenderness underneath. Mmmmm…you lick your lips, as you scoop up a generous amount of truffle-kissed rosemary potatoes, baked exactly the way you like them—crunchy on the outside, irresistibly soft on the inside. That’s it. You’re digging in, right now. Finally, you get to eat! You lean in, closing into your heavenly bite… (SFX: crunch + slight pause) VO continues (confused then disappointed): … of cardboard?! Old, forgotten-in-the-basement-of-an-abandoned-photocopy-store kind of cardboard. Tasteless. VO continues (announcer tone, delivering end message): Taste is 80% smell. Unblock your nose with Otrivin.