2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

We created a song that has instructions and tips on how to deal with various fraud schemes. The song ends with one single reiterated message: “Throw them (scammers) down the drain before they flush your money” which was used several times during the whole commercial. The scenes included 6 real fraud schemes that some Saudis already fell victim to, including cryptocurrency, fake investments, fake e-commerce, fraudulent calls asking for bank account information, strangers asking for financial help & phones calls claiming that the victims won money.

Cultural/Context information for the jury.

Financial fraud is common in Saudi Arabia and many fall victims to various types of fraud. Some are tricked by the lure of winning cash prizes, others are deceived by scam mobile calls or mirage high yielding online investments, and more recently some are tricked by fake e-commerce website or sites selling crypto-currency.

Provide the full radio advert script in English.

If someone asks for your bank account information through the phone throw them down the drain If a stranger asks for your card while you're traveling throw them down the drain Not everyone is to believe Some cryptocurrencies are made to deceive! Don't invest with someone you don't know That's just a place you don't wanna go! Not every online store is safe It has no lock, don't be brave! Even if they call you and say you’ve won a million throw them down the drain, before your money goes down the drain.