2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

For the first time ever, a radio commercial that sounds different depending on your age. While we hear a bold and daring message about adult content found on the internet, teenagers and kids are annoyed by a shrill-sounding frequency that overpowers the announcement. This results in a radio commercial that keeps younger ones protected from the unwanted content. Quite like the service itself.

Cultural/Context information for the jury.

This ad has been designed to protect your kids. These days online pornography has become so easily available, chances are your kids will see it before they even know how to spell it. Download the new Tuby app from STC. Select the genre of content you want them to watch and keep them protected. Just like we’ve done by playing a frequency like this … throughout the ad which was all they could hear.

Provide the full radio advert script in English.

This ad has been designed to protect your kids. To you, the Blue Whale is simply the world’s largest animal. But if your kids dive a little deeper on the internet, they’ll discover a dangerous online challenge that could take their lives. Download the new Tuby app from STC. Select the genre of content you want them to watch and keep them protected. Just like we’ve done by playing a frequency like this … throughout the ad which was all they could hear.