Brand | LANDMARK GROUP |
Product/Service | CENTREPOINT |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Production
|
KEY 66 Cairo, EGYPT
|
Write a short summary of what happens in the radio advert.
The voice over tries to persuade the audience to unleash their inner greed. And what better place to do so than the Centrepoint Sale.
Provide the full radio advert script in English.
Greed. No one admits to feeling it. Yet, it is the purest of emotions. We had to
be taught to be selfless. It didn't come naturally to us. Like algebra, sharing was an alien concept. Truth is, we want the moon, the crown and the spotlight. We want an endless tirade of jealousydisguised as compliments. And greed, greed is our access-all-areas-season-pass. So, darlings. If you're being taught otherwise, do yourself a favour: Fail that class. And reach for the last slice. Super:
Unleash greed. The Centrepoint Sale. Now on.
Credits
Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
Alok Mohan |
Impact BBDO Dubai |
Associate Creative Director |
Amr Hamdy |
Impact BBDO Dubai |
Creative Director |
Aly Seifelnasr |
Impact BBDO Dubai |
Agency Producer |
Chris Kiernan |
Impact BBDO Dubai |
Account Manager |
Rima Hussein |
Impact BBDO Dubai |
Account Manager |
Lizelle Rodrigues |
Impact BBDO Dubai |
Account Manager |
View Script