2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

It begins at a café, where you're dying to have your cup of coffee. An aching description of how your coffee's being made right in front of you unravels, and all you can do is wait. The description builds up from the beginning, leading you towards your first eager sip—then suddenly, nothing. The rug is swiftly pulled out from under you, as you're left listening to a mediocre description of disappointment. Then, the reveal. With a blocked nose, you can never really enjoy taste. Because, after all, taste is 80% smell.

Provide the full radio advert script in English.

Morning Cup - Duration: 1:10” VO (soft and sultry delivery, getting more excited towards the bite): You need your coffee now. Cozied up and surrendered in your desperate hands. Fresh, Arabica beans cascade into the lavish, copper machine in front of you. You wait impatiently as the strong, zesty blend brews into utter smoothness. You follow the steaming, rich roast as it flows into your cup; its darkness beckoning your deprived soul. A dollop of cream, he asks? Yes, Nico. For the love of hipster craft, yes! Your dancing palate aches as he swirls the milk in your cup, like a silky winter folding into spring. Holding onto the sleeve like it’s holding on to you, you bring in the frothy masterpiece for a much-anticipated sip… (SFX: slurp + slight pause) VO continues (confused then disappointed): …of warm liquid?! (Sigh) Sadness sweeps over, as you swallow those not-so-sweet nothings whispered into your mouth. Tasteless. VO continues (announcer tone, delivering end message): Taste is 80% smell. Unblock your nose with Otrivin.