Brand | SAUDI TELECOM COMPANY |
Product/Service | 'TUBY' VIDEO APP FOR KIDS |
Entrant | J. WALTER THOMPSON Riyadh, SAUDI ARABIA |
Category | Financial Products & Services, Commercial Public Services, B2B Products & Services |
Idea Creation
|
J. WALTER THOMPSON Riyadh, SAUDI ARABIA
|
Media Placement
|
UM MENA Riyadh, SAUDI ARABIA
|
Write a short summary of what happens in the radio advert.
The online world is as dangerous as real life. Parents tend to be overprotective in real life. You will never see a parent allow their kids to go out and play with strangers for example, but they do not mind having their children browse the interact without restriction. That loose control online is what the app is delivering and we wanted to highlight that only to the parents through the radio - You need to keep an eye on what your kids view online.
Provide the full radio advert script in English.
This ad has been designed to protect your kids.
“Insane chemistry experiment”.
That is the innocent title, bomb making videos are often given online.
With just a few clicks, your child could learn how to turn household items into deadly explosives.
Download the new Tuby app from STC. Select the genre of content you want them to watch and keep them protected.
Just like we’ve done by playing a frequency like this … throughout the ad which was all they could hear.
Credits
Chafic Haddad |
J.Walter Thompson |
Chief Creative Operations Officer |
Rayyan Aoun |
J.Walter Thompson |
Executive Creative Director |
Shine KM |
J.Walter Thompson |
Associate Creative Director |
Vishal Munyal |
J.Walter Thompson |
Associate Creative Director |
Joe Aboudaher |
J.Walter Thompson |
Head of TV Production KSA |
Jad Haddad |
J.Walter Thompson |
Associate Business director |
Ziad Rayes |
J.Walter Thompson |
Account Director |
Dana Alkutoubi |
J.Walter Thompson |
Head of Strategic Planning KSA |
Ahmed Alsahhaf |
Saudi Telecom Company |
GM Marketing & Communications |
Faisal Alsaad |
Saudi Telecom Company |
Traditional Media Director |
Eardrum |
Eardrum |
production house |
Ralph van Dijk |
Eardrum |
Director |
Jessie Williams |
Eardrum |
Producer |
Abby Sie & Myles Lowe |
Eardrum |
Sound Engineer |
View Script