| Brand | AWR ARABIAN AUTOMOBILE |
| Product/Service | NISSAN NAVARA |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Cars & Automotive Products & Services |
|
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the radio advert.
A man, starts naming what's being loaded on the back of a Navara Pickup, as he goes more and more descriptive of the characteristics of the load, it becomes more and more unbearable. A load nobody can stand.
Provide the full radio advert script in English.
Male VO:
1.2 tons of boxes.
1.2 tons of boxes filled with compact discs.
1.2 tons of boxes filled with double compact discs.
1.2 tons of boxes filled with double compact discs of pop music.
1.2 tons of boxes filled with double compact discs of Justin’s pop music.
1.2 tons of boxes filled with double compact discs of Justin’s full discography of pop music.
1.2 tons of boxes filled with double compact discs of Justin’s full discography of pop music plus his teenager fans voice messages.
Nissan Navara Pickup.
Carries the load that nobody can stand.
Call 800-Nissan or visit your nearest Arabian Automobiles showroom today.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
| Manuel Borde |
TBWA\RAAD |
Executive Creative Director |
| Alex Pineda |
TBWA\RAAD |
Copywriter ACD |
| Ghassan Kassabji |
TBWA\RAAD |
Managing Director |
| John Abiad |
TBWA\RAAD |
Account Director |
| Richard Rao |
TBWA\RAAD |
Senior Account Executive |
| Rouba Asmar |
TBWA\RAAD |
Head of Production |
| Romy Abdelnour |
TBWA\RAAD |
Corporate Communications Director |
| Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
View Script