2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

As humans we tend to procrastinate on important things that could have huge impacts on our lives. This holds especially true when it comes to treating the symptoms of cancer. Quite often we leave it until it’s too late. In this radio campaign we bring this insight to life through slice of life examples, that when left ignored, could put us in grave danger, such as a loose wheel nut, a crack in the wall, and a foul odor.

Provide the full radio advert script in English.

THICK FOUL ODOR SFX: Someone taking some quick short sniffs of the air around him as he talks. MVO: Delivered very casually without a care in the world until the last couple of words. It’s just some odor. It’s just some thick foul odor. It’s just some thick foul odor wafting through the air. It’s just some thick foul odor wafting through the air and causing the plants to wilt. It’s just some thick foul odor wafting through the air, causing the plants to wilt and my eyes to burn. It’s just some thick foul odor wafting through the air causing the plants to wilt, my eyes to burn and… SFX: We hear the sound (a thud) of the man’s head hitting the keyboard as he has passed out. Announcer: When you ignore the signs, you put yourself in grave danger. Treating the symptoms of cancer early can save your life. To know more visit Friends of Cancer Patients at focp.ae