2019 Winners & Shortlists

Write a short summary of what happens in the radio advert.

As humans we tend to procrastinate on important things that could have huge impacts on our lives. This holds especially true when it comes to treating the symptoms of cancer. Quite often we leave it until it’s too late. In this radio campaign we bring this insight to life through slice of life examples, that when left ignored, could put us in grave danger, such as a loose wheel nut, a crack in the wall, and a foul odor.

Provide the full radio advert script in English.

TEENY WEENY CRACK SFX: We hear the small crack tearing its way forward and upward across a wall while someone talks. FVO: Delivered very casually without a care in the world until the last couple of words. It’s just a crack. It’s just a teeny-weeny crack. It’s just a teeny-weeny crack snaking its way up across the wall. It’s just a teeny-weeny crack snaking its way up across the wall toward the beams above. It’s just a teeny-weeny crack snaking its way up across the wall towards the beams above making the crystal chandelier to rock back and forth. It’s just a teeny-weeny crack snaking its way up across the wall towards the beams above causing making the crystal chandelier to rock back and forth and the ceiling to… SFX: A loud sound of the entire ceiling including the chandelier crashing to the floor. Announcer: When you ignore the signs, you put yourself in grave danger. Treating the symptoms of cancer early can save your life. To know more visit Friends of Cancer Patients at focp.ae