Brand | HAMZA GROUP |
Product/Service | AQUATHERM PIPES |
Entrant | DDB EGYPT Cairo, EGYPT |
Category | B2B Products & Services |
Idea Creation
|
DDB EGYPT Cairo, EGYPT
|
Media Placement
|
TNM Cairo, EGYPT
|
Production
|
TNP Giza, EGYPT
|
Write a short summary of what happens in the film.
The protagonist is having a nightmare that he is stuck in a microbus, with replica figures of a popular dog character. The protagonist is portrayed as a distressed bobble-head, placed carelessly on the front dashboard of the microbus. The driver asks for everyone to pay and collect the fair. The driver is handed the money and he slams it right next to the bobble-head, knocking him off the dashboard onto the front seat. The bobble-head looks up to see the derriere of a heavy woman about to take a seat, comically squashing him, and so he yells out "NOOO".
The protagonist wakes in shock form this terrifying nightmare. He tries to get up out of bed and finds his feet sinking in inches of water. Realizing to his dismay, that some nightmares like this one do come to an end, and some nightmares like pipe leaks, never really end.
Cultural/Context information for the jury.
This ad is a comment on egyptian society, featuring a dog that appears as a regular motif in Egyptian popular culture. The protagonist is having a nightmare that he is stuck in a microbus - the ultimate symbol of chaotic public transportation around Cairo and within Egypt - with replica figures of the dog. The dream is a clever pay on reality versus subconscious and the connection between both. Piping system sin Cairo are known to be quite weak and not very durable, and so flooding is a common occurrence. This is why Hamza - positioned as the foolproof, trustworthy piping brand that will end all your plumbing nightmares - is presented as the ultimate solution that will end all your flooding nightmares at the end of them ad.
Credits
Basel El-Deeb |
TNA |
Managing Partner |
Shahira Akel |
DDB |
Managing Director |
Mostafa Sherif |
DDB |
Creative Director |
Cherry Wahdan |
DDB |
Client Servicing Director |
Omar Dawood |
DDB |
Senior Creative Copywriter |
Ragy Baqy |
DDB |
Senior Creative Copywriter |
Hossam Akil |
DDB |
Senior Creative Copywriter |
Nader El-Nakoury |
N/A |
Director |
Samar Aly |
TN Production |
Producer |
Victor Credi |
N/A |
DOP |
Hosny Ali |
The Garage Sound Studio |
Sound Design Arrangement |
Mohammed Fakhry |
N/A |
Art Director |
Reem El Adl |
N/A |
Stylist |
Mohsen Sherif |
N/A |
Assistant Director |
Dalia Khairy |
DDB |
Account Director |
Mazen Nawar |
DDB |
Junior Creative Copywriter |
Mohamed El-Lewa |
DDB |
Junior Creative Copywriter |
Ahmed El-Sebaie |
DDB |
Junior Creative Copywriter |
Karim Abo El Dahab |
DDB |
Senior Account Executive |
Khaled El-Barbary |
DDB |
Account Executive |
Yasser Shama |
N/A |
Sound Engineer |
Amr Rabee |
LZRD |
Editor |
Omar Naguib Farah |
Squids Visual Arts |
CGI & Online |
Karim Mira |
LZRD |
Grading |
Amir Hedayah |
N/A |
Music Composer |
Khaled El Ghandour |
N/A |
Line Producer |
Mahitab Ayoub |
N/A |
Post Production |
Mohamed Saeed |
N/A |
Production Manager |
Links
Video URL