Brand | TOYOTA |
Product/Service | LEXUS LX 2019 |
Entrant | LEO BURNETT CAIRO, EGYPT |
Category | Art Direction |
Idea Creation
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LEO BURNETT CAIRO, EGYPT
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Cultural/Context information for the jury.
Cairo is one of the biggest and busiest cities in the world with more than 25 million inhabitants. Roads are narrow, with no identified lanes, plenty of jaywalkers and livestock, making driving quite challenging, dangerous and sometimes impossible.
Egyptians need to grow a set of extraordinary skills to be able to dodge the obstacles they encounter on the road, but these skills are definitely not enough. Apart from focusing on the road in front, beside and behind them, they need to see and be prepared for the unimaginable just to get from one point to the other.
What if a car could give an extra pair of eyes?
Lexus’s Panoramic View Camera, will guide you every step of the way, giving your more eyes on the road.
Translation.
Headline line: More eyes on the road
Sub headline: the all new 2019 LX
Logo: Lexus
Slogan: Experience amazing
Credits
Amr Darwish |
Publicis Communications |
Chief Operating Officer |
Ramy Badr |
Leo Burnett Cairo |
Creative Director |
Ahmed Yossef |
Leo Burnett Cairo |
Art Director |
Dina El Dessouky |
Leo Burnett Cairo |
Group Account Director |
Donya Labib |
Leo Burnett Cairo |
Communication Supervisor |