Brand | CHARICYCLES |
Product/Service | CHARICYCLES |
Entrant | WUNDERMAN DUBAI, UNITED ARAB EMIRATES |
Category | Illustration |
Idea Creation
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
|
Media Placement
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
|
Production
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WUNDERMAN DUBAI, UNITED ARAB EMIRATES
|
Production 2
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FIRST AND TEN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Among the around 7.8 million expatriates that live in the UAE are many low-income semi-skilled workers who have chosen the path to become self-sufficient. Bicycles, the main mode of commute for most, play a significant role in making their everyday work easier and faster.
However, the areas they travel within were built around cars with scant cycling infrastructure. The risk increases at night because many cannot afford expensive protective gear like reflective vests and helmets, which are required by law and essential to their safety. This situation was making them literally invisible in the night.
Charicycles, Dubai-based upcycling bicycle brand built around the ethos of giving back, took on the challenge to increase awareness for them. However, spreading the word wasn’t easy without any media budgets, resulting in lukewarm responses and results in the past.
Credits
Ian Haworth |
Wunderman |
Chief Creative Officer UK & EMEA |
Piotr Osinski |
Wunderman Dubai |
Executive Creative Director |
Hassan Bilgrami |
Wunderman Dubai |
Associate Creative Director |
Gustavo Dallegrave |
Wunderman Dubai |
Senior Art Director |
Fahad Naeem |
Wunderman Dubai |
Graphic Designer |
Alvaro Bretel |
Wunderman Dubai |
Strategy Director |
Irmak Aktas |
Wunderman Dubai |
Account Director |
Tissa K A |
Wunderman Dubai |
Mockup artist |
Carla Louis |
Wunderman Dubai |
Head of Production |
Dom Ochotorena |
freelance |
artist |
Rajeev Virani |
First and Ten Productions |
Executive Producer |
Timothy Fare Matthews |
First and Ten Productions |
Executive Producer |
Peter Farrow |
First and Ten Productions |
Executive Producer |
Shivani Virani |
First and Ten Productions |
Producer |
Shantanu Suri |
First and Ten Productions |
Director & Editor |
Nick Zajicek |
First and Ten Productions |
DOP |
Ludovic Blot |
First and Ten Productions |
Camera Operator |
Christon Lucas |
First and Ten Productions |
Assistant Camera |