Write a short summary of what happens in the film.
Much like all our other football content, our music video was catchy, cool and utterly silly. Silly enough to get millions’ attention in the massive clutter. In true honor of the occasion and its real rituals, our video iconically featured World Cup Panini cards. The entire film was said through Paninis, but rather than featuring the stars we didn’t have rights for, we featured our own stars, the real Egyptian fan!
Cultural/Context information for the jury
It’s been so long time since Egypt was playing in the world cup and all Egyptians got very patriotic, trying to show off by holding the flags and wearing the national team jersey which costs around $100 !!! the jersey was more expensive than a family’s entire monthly grocery stock! But what was the alternative, hit the streets wearing just any old red t-shirt you had lying around? For an occasion as big as this one? This was Egypt! This was the World Cup! This was something we were all waiting for in the past 28 years! Banking on this key tension point, Coca-Cola Egypt decided to give the nation jerseys! How? Through buying our can.
Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.
After studying the different styles and designs of each national flag, team & era, our goal was to achieve the real look of an authentic panini sticker album in terms of look, feel, styles and colors. The film was developed as a 2D animation which was a real challenge in many aspects; restrictive guidelines and usage rights, more than 25 frames that need to be animated and composed separately frame by frame, attention to transition details so you get the real feeling of browsing/flipping across the real panini album.