2017 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Art Direction
WILD DOG SAVES WILD DOG
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
GOAT SAVES GOAT
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CAMEL SAVES CAMEL
MERCEDES / MERCEDES GLE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
KONG TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CAVEMAN TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WAREWOLF TRAP
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
WAITRESS
LA LIBANAISE DES JEUX / LOTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
ECCENTRIC MILLIONAIRE
LA LIBANAISE DES JEUX / LOTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BURIED TREASURE
LA LIBANAISE DES JEUX / LOTO LIBANAISE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
PILOT
MERCEDES / MERCEDES G CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
IGNORANT
MERCEDES / MERCEDES G CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
HAPPINESS
MERCEDES / MERCEDES G CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
I WANT MY ICE CREAM BACK
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MY TEDDY BEAR
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
I HATE BROCOLLI
JOHNSON & JOHNSON / JOHNSON'S BABY SHAMPOO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SHARK
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CROC
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BEAR
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
EVIL
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
ANGRY
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
LIFELESS
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
POLKA
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DIVING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
YOGA RETREAT
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SURFING
EMIRATES GROUP / DNATA TRAVEL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SWIMSUIT
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
POLICE
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
DOGS
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
BEETLE
LE MARRAKECH / CASINO
J. WALTER THOMPSON Casablanca MOROCCO
FATIHA
GO SPORT / GO SPORT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DHALIYA
GO SPORT / GO SPORT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
LINA
GO SPORT / GO SPORT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
WHATSAPP
LEBANESE RED CROSS / PUBLIC AWARENESS MESSAGE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TWITTER
LEBANESE RED CROSS / PUBLIC AWARENESS MESSAGE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TASTE
MALL OF QATAR / MALL OF QATAR
LEO BURNETT DOHA QATAR
TRY
MALL OF QATAR / MALL OF QATAR
LEO BURNETT DOHA QATAR
SEE
MALL OF QATAR / MALL OF QATAR
LEO BURNETT DOHA QATAR
ROAMING BROCCOLI
AMLAK / CHEF'S GARDEN
LEO BURNETT DOHA QATAR
SINKING CARROT
AMLAK / CHEF'S GARDEN
LEO BURNETT DOHA QATAR
FLYING TOMATO
AMLAK / CHEF'S GARDEN
LEO BURNETT DOHA QATAR
HOPSCOTCH
FIAT CHRYSLER MIDDLE EAST / JEEP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
ROAD LETTERS
TOUCH BY ZAIN / ROAD SAFETY AWARENESS
J. WALTER THOMPSON Doha QATAR
FISH
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
GARLIC
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
CHICKEN
GENERAL ELECTRIC / GE HOODS
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
JACKET
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
SHOES
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Short List
BAG
VOLVO / SEAT BELTS
MEMAC OGILVY & MATHER Doha QATAR
Short List
THE COOL FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON
THE FRESH FEELING
COCA-COLA / COCA-COLA MINI
J. WALTER THOMPSON BEIRUT LEBANON