Brand | MASTERCARD |
Product/Service | ATLANTIS PROMOTION |
Entrant | DIGITASLBi Dubai, UNITED ARAB EMIRATES |
Category | Script |
Idea Creation
|
DIGITASLBi Dubai, UNITED ARAB EMIRATES
|
Production
|
LEAP COLLECTIVE Abu Dhabi, UNITED ARAB EMIRATES
|
Brief Explanation
What’s the best way to find out about all the great things Atlantis, The Palm, Dubai has to offer? By asking a family who are staying there!
In this fun film, an intrepid interviewer speaks to a family and hears it first-hand – while they race down a variety of thrilling waterslides.
In the first scene, he points a microphone at his first interview subject, who promptly shoots down a waterslide, screaming out his answer. His screams are translated, quite eloquently in the subtitles below.
A similar scene repeats itself as the interviewer proceeds to ask various other family members the same thing. But each response he gets is an ear-splitting scream.
Thanks to the subtitles throughout that help us make heads and tails of the screams, we find out about the spas, restaurants and amazing activities at Atlantis, The palm, Dubai.
Credits
Simon Attwater |
DigitasLBi |
Executive Creative Director |
Shwan Nazar |
DigitasLBi |
Senior Art Director |
Katrina Petrenko |
DigitasLBi |
Senior Copywriter |
Gabriel Mafra |
DigitasLBi |
Senior Planner |
Shafiq Adam |
DigitasLBi |
Service Delivery Manager |
Alice Elmi |
Carat Media |
Media Director |
Tamas Garam |
Carat Media |
Senior Media Planner |
Mridul Mishra |
Carat Media |
Senior Media Planner |
Barry Brand |
Leap Productions |
Manager |
Ihab Mokayed |
Leap Productions |
Manager |
Jay Williams |
Leap Productions |
Producer |
Mike Golding |
Leap Productions |
Producer |
Links
Social Media URL