2016 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fiction: Series or Film
MEET THE FAMILY
NESTLÉ MIDDLE EAST / NESCAFÉ ARABIANA
MEC MENA Dubai UNITED ARAB EMIRATES MYRKOTT ANIMATION STUDIOS
Riyadh
SAUDI ARABIA
CLASH OF WOWS
EDITA / FRESKA
KAIRO Cairo EGYPT HAMA FILM PRODUCTIONS
Giza
EGYPT
THE ROAMING PUPPET
SAUDI TELECOM COMPANY - STC / ROAMING SERVICE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
FLAN W 3LAN
JARIR BOOKSTORE / TECHNOLOGY DEPARTMENT
J. WALTER THOMPSON RIYADH SAUDI ARABIA
MEET SWAILAM
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA DREAMBOX FILMS
Beirut
LEBANON
THE JOURNEY OF ABLA FAHITA
CBC / ENTERTAINMENT
J. WALTER THOMPSON ENTERTAINMENT Cairo EGYPT
Short List
GOODBYE BAD LUCK
LA LIBANAISE DES JEUX / LOTO LIBANAIS
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
ADEL SUKKAR
BENCHMARK MIDDLE EAST / ADEL SUKKAR
BENCHMARK MIDDLE EAST Dubai UNITED ARAB EMIRATES
A02 Non-Fiction: Series or Film
NOT JUST SPECIAL, BUT SUPER
CITY CENTRE DEIRA/MIRDIF / SHOPPING MALLS
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES GENERATION 3D
Dubai
KIYANY MEDIA
Dubai
UNITED ARAB EMIRATES
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON
Short List
A STORY OF WOMEN, FOOD AND CHANGE
MAGGI / COOKING AIDS
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES FILMMASTER
Dubai
UNITED ARAB EMIRATES
Bronze
SEPHORA BEAUTY JOURNEY
SEPHORA MIDDLE EAST / BEAUTY BRAND AND RETAILER
OMD Dubai UNITED ARAB EMIRATES
PERSIL ABAYA SHAMPOO- NATIONAL RESONANCE
PERSIL ABAYA SHAMPOO (HENKEL ARABIA) / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
DARK IFTAR
COCA-COLA MIDDLE EAST / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES DEJA VU
Dubai
UNITED ARAB EMIRATES
MY JOURNEY MY INSPIRATION
JAGUAR LAND ROVER MENAP / LAND ROVER
MEC MENA Dubai UNITED ARAB EMIRATES
REDISCOVERING HEJAZ RAILWAY BY LAND ROVER MENAP
JAGUAR LAND ROVER MENAP / LAND ROVER LR4
MEC MENA Dubai UNITED ARAB EMIRATES
JAGUAR FORWARD THINKERS - CELEBRATING THE ART OF PERFORMANCE
JAGUAR LAND ROVER / JAGUAR XE
MEC MENA Dubai UNITED ARAB EMIRATES
#OURUAE
GMC / AUTOMOTIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
FOR THOSE WHO ARRIVE FASHIONABLY EARLY
GENERAL MOTORS - CADILLAC / ATS-V
INTERESTING TIMES Beirut LEBANON JOY FILMS ME
Dubai
UNITED ARAB EMIRATES
GIVE MOM BACK HER NAME
UN WOMEN / UN WOMEN
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Silver
THE BEAUTIFUL AFTER
EMIRATES NBD / RETIREMENT PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
ZO PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Gold
WHEN YOU ARE GONE...
EMIRATES NBD / LIFE INSURANCE PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
JOY FILMS ME
Dubai
UNITED ARAB EMIRATES
DUBIZZLE YOUR HOME
DUBIZZLE / CLASSIFIEDS WEBSITE
FLAMING HEAD Dubai UNITED ARAB EMIRATES THE TRAVELLING SHOE
Dubai
UNITED ARAB EMIRATES
IN A DUBAI MINUTE
DUBAI DEPARTMENT OF TOURISM AND COMMERCE MARKETING (DTCM) / TOURISM
CLEARTAG Dubai UNITED ARAB EMIRATES THARWA
Dubai
UNITED ARAB EMIRATES
A03 Brand or Product Integration in to an Existing Programme or Platform
BRINGING THE COW TO LIFE!
BEL GROUP / FMCG
ZENITH MENA Dubai UNITED ARAB EMIRATES
TRACING THE TROPIC OF CANCER
LAND ROVER / AUTOMOTIVE
WUNDERMAN DUBAI UNITED ARAB EMIRATES NATIONAL GEOGRAPHIC ABU DHABI
ABU DHABI
UNITED ARAB EMIRATES
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES
TAKING ARABIAN FAIRY TALES PLACES
CENTRAL TRADE & AUTO CO / TOYOTA
J. WALTER THOMPSON JORDAN Amman JORDAN KIWI MEDIA SOLUTIONS
Amman
JORDAN
Bronze
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
BIGFOOT FILMS
Cairo
FILM CLINIC
Cairo
EGYPT
YOU ASK, KFC DELIVERS
KFC / QSR
INITIATIVE Dubai UNITED ARAB EMIRATES
Short List
HAIR TALKS
PHILIPS / MOISTURE PROTECT HAIR CARE RANGE
CARAT Dubai UNITED ARAB EMIRATES
A04 Use or Integration of User-Generated Content
REESE'S #BETTERTOGETHER
THE HERSHEY'S COMPANY - EMEA / REESE'S
UM MENA Dubai UNITED ARAB EMIRATES
4 DAYS #INABUDHABI
ABU DHABI TOURISM & CULTURE AUTHORITY / TOURISM
MEMAC OGILVY Dubai UNITED ARAB EMIRATES FIRST AND TEN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
NISSAN X-TRAIL #THEONETOFOLLOW
NISSAN MIDDLE EAST / 2015 NISSAN X-TRAIL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
FASHION FOR REAL PEOPLE
MAX / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES MILKSHAKE MEDIA
Dubai
OLIVE GREEN
Dubai
UNITED ARAB EMIRATES
BIG MAC WALK
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
SAUDI WOMEN’S ONLINE MARCH
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT LEBANON
Silver
JOHNSON'S BABY BATH TIME SONG
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
Short List
CLEAN & CLEAR - SEE THE REAL ME
JOHNSON & JOHNSON / CPG
J3 MENA Dubai UNITED ARAB EMIRATES
1ST BRANDED ONLINE ENTERTAINMENT HUB
SAUDI TELECOM COMPANY - STC / BROADBAND
J. WALTER THOMPSON RIYADH SAUDI ARABIA DREAMBOX FILMS
Beirut
LEBANON
CRUNCH - CRUNCH TIMES
NESTLÉ / CRUNCH
J. WALTER THOMPSON CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
#THISISEGYPT
EGYPTIAN TOURIST AUTHORITY / TRAVEL/TOURISM
J. WALTER THOMPSON CAIRO EGYPT MAGIC BEANS PRODUCTIONS
Cairo
BIGFOOT FILMS
Cairo
FILM CLINIC
Cairo
EGYPT
Silver
FANS DO WONDERS
OOREDOO GROUP / TELECOMMUNICATIONS
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES
HINDIHASHA
EDITA / FRESKA
DIGITAL REPUBLIC Cairo EGYPT
AMEN CAMPAIGN
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
TWEET FOR HEAT
ALWALEED PHILANTHROPIES / NON PROFIT ORGANISATION
BOLD AGENCY Riyadh SAUDI ARABIA MILLIMETER PRODUCTIONS
Jeddah
SAUDI ARABIA
A05 Live Experience
WISH UPON A COKE
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES CONCEPT VIEW MEDIA
Dubai
UNITED ARAB EMIRATES
TAKING HOME HAPPINESS
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES CONCEPT VIEW MEDIA
Dubai
UNITED ARAB EMIRATES
Short List
AUDI - THE NUMBER 10
AUDI MIDDLE EAST / AUDI
TONIC INTERNATIONAL Dubai UNITED ARAB EMIRATES FILMMASTER
Dubai
UNITED ARAB EMIRATES
ANGELS OF RAMADAN
AL RIFAI / CORPORATE
RÉPUBLIQUE Beirut LEBANON