2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
B01 Fast moving consumer goods
SMASH YOUR STRESS
JOHNSON & JOHNSON MIDDLE EAST / NEUTROGENA VISIBLY CLEAR SPOT STRESS CONTROL
J3 MENA Dubai UNITED ARAB EMIRATES
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Short List
HEINEKEN OPEN BEIRUT
HEINEKEN / HEINEKEN
J. WALTER THOMPSON BEIRUT LEBANON
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
GOOD NIGHT STORE
GOOD NIGHT / GOOD NIGHT DRINK
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES
LITTLE LABELS OF BIG CONSEQUENCES
GLOBAL EXPORT CO. / AMERICAN GARDEN HABANERO SAUCE
Y&R DUBAI UNITED ARAB EMIRATES
ANYONE BUT WAEL
COCA-COLA / COCA-COLA
FP7/CAI Cairo EGYPT
Bronze
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
LEBANON'S MOST SHARED CAMPAIGN
COCA-COLA / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
CHIPSY JUMBO'S HANGOUT HOTLINE
CHIPSY FOOD INDUSTRIES / POTATO CHIPS
IMPACT BBDO Cairo EGYPT
B02 Consumer Products
ZANUSSI EASY
ZANUSSI / ELECTRICAL APPLIANCES
RED SQUARE Cairo EGYPT
A GERMAN FOR EVERY SAUDI
VW - VOLKSWAGEN / AUTOMOTIVE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN
Bronze
SAMSUNG GALAXY S5 SUPER SELFIE
SAMSUNG / GALAXY S5
CHEIL MENA Dubai UNITED ARAB EMIRATES
CAPTURE YOUR CAPTUR
RENAULT / CAPTUR
CHEIL MENA Dubai UNITED ARAB EMIRATES
MERCEDES CONCEPT STORE
MERCEDES / MERCEDES PASSENGER CARS
ATELIER BEIRUT LEBANON
COLOUR EXPERIMENTS THE KINDERGARDEN
HEMPEL / PAINTS
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA
TRIP DOWN THE MEMORY LANE
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN
THE WAY AHEAD COLLECTION
AUDI MIDDLE EAST / AUDI
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
B03 Consumer Services
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA
TOUCH- INDEPENDENCE
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON
TRANSFORMABLE
OOREDOO QATAR / MOZAIC TV
LEO BURNETT DOHA Doha QATAR
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON
GOOD OLD DAYS
MCDONALD'S / McDONALD'S
FP7/DOHA QATAR
THE FREE SESSION
KARIM MOBAYED / PERSONAL TRAINING
WUNDERMAN DUBAI Dubai UNITED ARAB EMIRATES
SAUDIS SHAKE THE WORLD
FLYNAS / TRAVEL, TOURISM & TRANSPORTATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
SHAKE N' SAVE
EMIRATES NBD / SHAKE N' SAVE MOBILE APPLICATION
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
BAGGAGE DRAMA
APA INSURANCE / APA GLOBETROTTER TRAVEL INSURANCE
SCANAD KENYA Nairobi KENYA
B04 Corporate image & information
HALA B HALI
SAMSUNG / RAMADAN CAMPAIGN
CHEIL MENA Dubai UNITED ARAB EMIRATES
SAMSUNG SHORT FILM CONTEST
SAMSUNG / SAMSUNG SHORT FILM CONTEST
CHEIL MENA Dubai UNITED ARAB EMIRATES
THE CHEER
QATAR2015 / MEN'S HANDBALL WORLD CHAMPIONSHIP
LEO BURNETT DOHA Doha QATAR
MARATHON2015
OOREDOO QATAR / CORPORATE
LEO BURNETT DOHA Doha QATAR
JADIDHA & ACTIONHA
NISSAN / AUTOMOTIVE
MINDSHARE MENA Dubai UNITED ARAB EMIRATES
THE CRAFTY CALENDAR
NATIONAL GEOGRAPHIC / TV CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
GATHERING OF HAPPINESS
MCDONALD'S / QUICK SERVICE RESTAURANT
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
COKE STUDIO INSTAFUSION
COCA-COLA MIDDLE EAST / COKE STUDIO
CHEIL MENA Dubai UNITED ARAB EMIRATES
BRINGING WINTER TALES TO BAHRAIN
CITY CENTRE BAHRAIN / RETAIL
J. WALTER THOMPSON Manama BAHRAIN
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver
THE CARE COLLECTION
MAX FASHIONS / CHARITY DONATION DRIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
KIDS PLAY
DUBAI MUNICIPALITY / GOVERNMENT
BPG BATES Dubai UNITED ARAB EMIRATES
NEW BREED OF BEGGARS
DONNER SANG COMPTER (DSC) / BLOOD DONATION
DRIVE DENTSU Beirut LEBANON