Brand | EGYPT TOURIST AUTHORITY |
Product/Service | EGYPT |
Entrant | JWT CAIRO, EGYPT |
Category | OTHER DIGITAL CHANNELS |
Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Brief Explanation
ITB Berlin
Live feeds from Egypt to Berlin
Using the online live streaming technology; live feeds of the people, and Egypt's main hotspots were streamed on a large screen at the entrance of the Egyptian booth, confirming that Egypt is safe and secure. Airing was from four prime tourist destinations Cairo, Red sea, Luxor and Aswan.
Twitter tickers with inviting messages from Egyptians and Egypt supporters were displayed on the LED screens that were framing the booth’s entrances. Visitors were also encouraged to interact by sending in tweets of their own to show their support!
Credits
Rasha Georgy |
JWT Cairo |
Business Director |
Ahmed Helal |
JWT Cairo |
Digital Project Manager |
Ibrahim Islam |
JWT Cairo |
Senior Art Director |
Aref Fakhoury |
JWT Cairo |
Account Manager |
Nadia Hegazy |
JWT Cairo |
Senior Account Executive |
Shaimaa El Hout |
JWT Cairo |
Account Director |
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