Maxibon, a new product innovation from Nestle Ice cream that gives the maximum refreshing hunger-fill, has launched in Egypt this Ramadan 2012. Launching the over-sized product & targeting it at teens who are hungry for life & are willing to do anything to prove that they’re old enough was definitely a challenge. Hence, we positioned the Maxibon eaters as those who can bite the maximum out of fun and played on the Bite by the magnifying its role in the drama.
Credits
Name
Role
Tameem Youness/Mohamed Hammady
Creative Director
Mohamed Bary
Copywriter
Amr Haddad/Mahmoud El Hosseiny
Art Director
Khaled Zaki
Agency Producer
Mai Azmy
Account Supervisor
Mohamed Farouk/Alaa El Dafrawy
Producer
Ali Ali
Director
Mohsen Abdel Wahab
Editor
Hosny Ali
Sound Design/Arrangement
G Lounge
Post Production
Zanad
Animation
Tameem Youness
Music
Nada Kamel/Senior Account Executive: Aly Seif El Nasr