2013 Winners & Shortlists

The Brief

To design the 2013 Land Rover calendar that demonstrates our vehicles' extraordinary capabilities, and bring out the new 'Above and Beyond' positioning of the brand.

Creative Execution

Its minimalist yet intuitive design engages the customers on a daily basis. With this calendar, every day the recipient could figure out where Land Rover would take them tomorrow or next month. Increasing the interaction between the recipients and the brand, and constantly reminding them to go Above and Beyond in their Land Rovers.

Describe the creative solution to the brief/objective.

The calendar is based on the core idea that in a Land Rover, every day is an adventure. Designed in the form of a road map, it takes our recipient around the world in 365 days. Every distance was calculated, every ferry ride was worked out and every day was carefully planned based on the terrain people would encounter.

Results

We sent out 2,200 pieces to our existing customers across the regions and another 500 to our prospective customers. In return, we received 734 thank you emails, 417 requests for another copy and 68 test-drive bookings for the next two months.