2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Consumer Goods
CONFUSING WEEKEND
SNICKERS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
PANTENE GOODBYE SUMMER FRIZZ
PANTENE / PANTENE GOODBYE SUMMER FRIZZ
INHYPE Dubai UNITED ARAB EMIRATES
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES
BRAUN
BRAUN / BRAUN
INHYPE Dubai UNITED ARAB EMIRATES
MOSHAYA FAMILY ANIMATION
ALMARAI / ALMARAI LONG-LIFE JUICES
SPARK FOUNDRY Riyadh SAUDI ARABIA
A02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
HASHTAG CHALLENGE: FOR YOU AND FOR LIFE COLOURING CHALLENGE
GULF HEALTH COUNCIL / TIK TOK ACTIVATION
GULF HEALTH COUNCIL Riyadh SAUDI ARABIA
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
Bronze
NEW NORMAL SAME CANCER
ASTRAZENECA / CANCER AWARENESS CAMPAIGN
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BANKSY TAKEOVER
MALL OF THE EMIRATES / MALL OF THE EMIRATES - WORLD'S LARGEST BANKSY EXHIBITION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES
THE DISAPPEARANCE
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE LIVE SURPRISE
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
EXPERIENCE EXPO NOW
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
IKEA FOR MESSI
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
IKEA ALIENS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SWEDISH MEATBALLS ARE SWEDISH AGAIN
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A04 Media / Entertainment
TIKTOK - YOU ARE MISSING A LOT!
TIKTOK / TIKTOK
KIJAMII Cairo EGYPT
THE TAKKI SWITCH
NETFLIX / TAKKI
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
A05 Consumer Services / Business to Business
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
A06 Not-for-profit / Charity / Government
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
Short List
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
B01 Community Management
BODY LANGUAGE
UNDER ARMOUR / UNDER ARMOUR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DISTANT NEIGHBOURS
TECOM GROUP / DUBAI DESIGN DISTRICT / DUBAI DESIGN DISTRICT
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
OPERATION WHITE CRUISER
AL-FUTTAIM TOYOTA / TOYOTA LAND CRUISER
AKQA Dubai UNITED ARAB EMIRATES
B02 Real-time Response
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
PASTA ASSASSINS
LIAMO / LIAMO PASTA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
IKEA ALIENS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
IKEA FOR MESSI
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B03 Social Data & Insight
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
B04 Innovative Use of Community
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON
Bronze
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
CREATE2EXTREMES
PORSCHE / PORSCHE TAYCAN CROSS TURISMO
KEKO FZ-LLC Dubai UNITED ARAB EMIRATES
Silver
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON
Short List
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES
Short List
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES