2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Consumer Goods
HONDA PARKING SENSORS
TRADING ENTERPRISES / HONDA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MANGOJAM STUDIO FZ LLC
Dubai
UNITED ARAB EMIRATES
TOYOTA HORROR STORY
AL FUTTAIM AUTOMOTIVE / TOYOTA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
BIG BREAKFAST
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CATBOY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
ANGHAMI
Dubai
TUNEFORK STUDIOS & MARC CODSI
Beirut
UNITED ARAB EMIRATES
LEBANON
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SHELF UNIT
IKEA / SMALL SPACES COLLECTION
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA MANGOJAM STUDIO FZ LLC
Dubai
UNITED ARAB EMIRATES
STORAGE TABLE
IKEA / SMALL SPACES COLLECTION
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA MANGOJAM STUDIO FZ LLC
Dubai
UNITED ARAB EMIRATES
VESKEN SHELF
IKEA / SMALL SPACES COLLECTION
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA MANGOJAM STUDIO FZ LLC
Dubai
UNITED ARAB EMIRATES
MALM DRAWER
IKEA / SMALL SPACES COLLECTION
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA MANGOJAM STUDIO FZ LLC
Dubai
UNITED ARAB EMIRATES
A05 Consumer Services / Business to Business
EL DIABLO RODRIGUEZ
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES AUDIO MILITIA
Johannesburg
SOUTH AFRICA
LITTLE LIDIA
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES AUDIO MILITIA
Johannesburg
SOUTH AFRICA
ARTSY NEIGHBOR
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES AUDIO MILITIA
Johannesburg
SOUTH AFRICA
B01 Use of Music
HONDA PARKING SENSORS
TRADING ENTERPRISES / HONDA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MANGOJAM STUDIO FZ LLC
Dubai
UNITED ARAB EMIRATES
B03 Script
CATBOY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BIG BREAKFAST
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C01 Use of Radio & Audio as a Medium
NISSAN STRAYING RADIO
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NISSAN SILENT RADIO
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
Short List
TOYOTA INTERRUPTIONS
AL FUTTAIM AUTOMOTIVE / TOYOTA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
FITS ANYWHERE
IKEA / SMALL SPACES COLLECTION
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA MANGOJAM STUDIO FZ LLC
Dubai
UNITED ARAB EMIRATES
Grand Prix
C04 Branded Content / Podcasts
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
Short List
D03 Single Market Campaign
CONFUSING WEEKEND
SNICKERS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
ANGHAMI
Dubai
UNITED ARAB EMIRATES
D04 Social Behaviour & Cultural Insight
ME-POP: A NEW MUSIC GENRE FOR THE MIDDLE EAST
CHEVROLET / CHEVROLET GROOVE
COMMONWEALTH McCANN Dubai UNITED ARAB EMIRATES STOKED FILMS
Dubai
THE SMC GROUP
Dubai
UNITED ARAB EMIRATES
Radio Lynx
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
BLACK RHINO
Beirut
FILM CLINIC PRODUCTION SERVICING
Cairo
UNITED ARAB EMIRATES
LEBANON
EGYPT
AUDIO COACH: 5 KILOS AND GO
GULF HEALTH COUNCIL / HEALTHY LIFESTYLE PRODUCT
GULF HEALTH COUNCIL Riyadh SAUDI ARABIA
D06 Corporate Purpose & Social Responsibility
NISSAN SILENT RADIO
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES