2022 Winners & Shortlists

HONDA PARKING SENSORS

BrandTRADING ENTERPRISES
Product/ServiceHONDA
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryConsumer Goods
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the radio or audio execution or campaign.

The spot opens with a familiar classic piece. At first, it seems like a beautiful track from the radio station’s playlist. A few seconds later, the musical note seamlessly turns into acoustic beeps of a reverse parking sensor. The beeps get faster and shorter before the voiceover breaks in to reveal that Honda is offering parking sensors from AED 699.

Script. Provide the full to radio/audio script in English.

The spot opens with a classical music piece. After a while it seamlessly turns into acoustic beeps of a reverse parking sensor. VO:
Parking Sensors by Honda from AED 699.

Credits

Name Company Role
Hadi Ballout Memac Ogilvy Dubai Managing Partner
Barry Mcgrath Memac Ogilvy Dubai Account Director
Ola Rezk Memac Ogilvy Dubai Account Director
Omar Sallam Memac Ogilvy Dubai Account Manager
Farah Ibrahim Memac Ogilvy Dubai Account Manager
Till Hohmann Memac Ogilvy Dubai Chief Creative Office, MENA
Jean-Pierre De Villiers Memac Ogilvy Dubai Creative Director
Jordan Serrao Memac Ogilvy Dubai Art Director
Faraz Khan Memac Ogilvy Dubai Copywriter
Rajaa Chami Memac Ogilvy Dubai Head of Production
Mark Shahroozi All Brands Marketing Project Manager

View Script