2022 Winners & Shortlists

Cultural / Context information for the jury

Constant virtual meetings. There is almost no joy in them. Especially if you live in Lebanon. One of the countries with the worst internet in the world. Due to the standards of bad connection, people usually shut their cameras to save data bandwidth and improve sound quality. Attendees blame it on their bad internet providers, ones that cannot guarantee a fast and stable connection. And when people don’t use their cameras, only their initials pop on the screen. The problem is that not using your camera, and not showing your face - can also be interpreted as a cheap excuse to sit back, not pay attention, or do something else entirely. With Connect’s guaranteed high-speed and stability, such excuses won’t stick. The brand’s print ad plays with the initials and attitudes of such petty people. MF. AH. DH. You can figure their names, right? Don’t be like them. Use Connect.