| Brand | THE NATIONAL |
| Product/Service | NEWSPAPER |
| Entrant | HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Media / Entertainment |
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Idea Creation
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HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Production
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HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
The region’s leading English news publication “The National” wanted to celebrate the UAE’s 50th Jubilee with an idea that would create social media buzz and drive earned media - the main creative challenge was, at the same time, to celebrate the country's history and to invite all our readers to take a pledge for the future.
It was below Ghad trees that the founding fathers of the nation would sit and discuss the UAE's dreams of the future. And the vision of a greener desert could only be brought to life with a tree that could thrive in harsh desert climates.
The Ghaf tree is a national symbol, an important part of our history, as an icon of strength and planning for the future.
Credits
| Fabio Silveira |
Havas Middle East |
General Manager |
| Joao Medeiros |
Havas Middle East |
Executive Creative Director |
| Karim Sherif |
Havas Middle East |
Creative Director |
| Alicia McBride |
Havas Middle East |
Art Director |
| Adrian Mutescu |
Havas Middle East |
Strategy Director |
| Teddy Abdel Nour |
Havas Middle East |
Group Account Director |
| Alessandro Candotti |
Havas Middle East |
Social Media Director |
| Farah El Batawi |
Havas Middle East |
Social Media Executive |
| Moataz Safar |
Havas Middle East |
Head of Content |
| Ahmad Raslan |
Havas Middle East |
Content Creator |
| Tanya Kassab |
Havas Middle East |
Marketing and Comms Manager |
| Joao Ruas |
Havas Middle East |
Client Services Director |
| Adel Rmaity |
Havas Middle East |
Production Manager |