2022 Winners & Shortlists

MOUSEXHAUST

Short List
BrandARABIAN AUTOMOBILES COMPANY (AAC)
Product/ServiceNISSAN
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryConsumer Goods
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES
Additional Company STUDIO NUTS Rio De Janeiro, BRAZIL

Cultural / Context information for the jury

The UAE has the highest number of cars per capita in the GCC region, making it a huge automotive market. Consequently, it has become a big market for automotive parts as well. But fake parts have infiltrated the market and many customers resort to cheaper parts that are not well engineered and tested. Fake parts are becoming a major cause of road accidents in the country. The fake car parts market is estimated at over USD 30 Million. Every year, police and other government bodies seize fake parts worth millions of dollars. As context, in 2020, fake parts worth over 4 million USD were seized in Dubai alone (The UAE has seven emirates, Dubai being one of them). Arabian Automobiles Company, the authorized distributor for Nissan in Dubai & Sharjah wanted to raise customers’ awareness on this issue and encourage them to use genuine parts only.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Joe Lahham TBWA\RAAD Managing Director
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Alex Pineda TBWA\RAAD Executive Creative Director
Jim Robbins TBWA\RAAD Executive Creative Director
Maian Alken TBWA\RAAD Associate Creative Director
Julian Perico TBWA\RAAD Art Direction
Bhaskar Bateja TBWA\RAAD Planning Director
Richard Rao TBWA\RAAD Client Servicing
Georges Oghgassian TBWA\RAAD Client Servicing
Romy Abdelnour TBWA\RAAD PR & Communications
Ezzat Habra TBWA\RAAD Traffic
Naveen Madurakariyan TBWA\RAAD Traffic
Tico Moraes Studio Nuts Creative Director
Valeria Lima Studio Nuts Production
Janaína Villas-Bôas Studio Nuts Production
Gabi Lima Studio Nuts Project Manager
Gabi Lima Studio Nuts Project Manager
Adam Pierre Studio Nuts CGI
Cristiano Porfirio Studio Nuts CGI
Tiago Piloto Studio Nuts CGI
Thiago Storino Studio Nuts Creative Retouching
Rafael Casagrande Studio Nuts Creative Retouching
Saleh Ghazal OMD UAE Media Placement
Gabriel Salame OMD Media Placement
Paoula Abou Sleimane OMD Media Placement
Mohammad Abdel Razzak OMD Media Placement
Gina Maayeh OMD Media Placement