2022 Winners & Shortlists

RIYADH

BrandKFC
Product/ServiceKFC
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement HEARTS & SCIENCE Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

Chaos. There’s no better way to describe driving in the Middle East. Anyone who’s driven in the region knows the struggle. Cairo’s terrifying traffic with cars coming at you from every direction. Jeddah’s sweltering heat and humidity. Dubai’s tailgaters on its labyrinth of highways. Riyadh’s non-existent street addresses. Beirut’s road rivers after a storm. Only a few examples. You’d be excused to never want to drive anywhere. And you’re not alone; Surveys show that around 80% of people experience driving induced anxiety. But there’s a group of unsung heroes that face that chaos unfazed: delivery drivers. Every day, multiple times a day, they brave the elements, traffic and dangers to make sure people can get their cravings from the comfort and safety of their homes. And, so, they pick up their phones and place an order, undisturbed by the hustle and bustle of the streets. Their hero will arrive shortly.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Jim Robbins TBWA\RAAD Executive Creative Director
Alex Pineda TBWA\RAAD Executive Creative Director
Joe Lahham TBWA\RAAD Managing Director
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Rijin Kunnath TBWA\RAAD Design
Leo Paul TBWA\RAAD Senior Digital Designer
Smithesh Krishnan TBWA\RAAD Design
Ramez Rahal TBWA\RAAD Strategic Planner
Romy Abdelnour TBWA\RAAD PR & Communications
Ezzat Habra TBWA\RAAD Traffic
Naveen Madurakariyan TBWA\RAAD Traffic
John Abiad TBWA\RAAD Senior Account Director
Ashleigh Morgan TBWA\RAAD Senior Account Manager