2022 Winners & Shortlists

THE MACABRE DICTIONARY OF VIRGINITY TESTING

Short List
BrandM.A.L.I - MAROC
Product/ServiceMALI
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryLocal Brand
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Additional Company SPECTRUM PUBLISHING & PRINT SOLUTIONS Dubai, UNITED ARAB EMIRATES

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Virginity tests have been labelled a violation of human rights against women by the United Nations since 2018. But under the Moroccan Penal Code, Article 488 is a law that does not yet provide effective protection against rape if a woman cannot prove that she was a virgin before the crime occurred.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Alex Pineda TBWA\RAAD Executive Creative Director
Jim Robbins TBWA\RAAD Executive Creative Director
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Joe Lahham TBWA\RAAD Managing Director
Romy Abdelnour TBWA\RAAD PR, Marketing & Communications
Paula Zambrano TBWA\RAAD Art Direction
Nada Al Alami TBWA\RAAD Design
Mehwish Rafi TBWA\RAAD Planning Director
Adnan Ahmed TBWA\RAAD Copywriter
Zain Mir TBWA\RAAD Developer
Jose-Paolo Rayco TBWA\RAAD Content Creation
Preetam Kotian TBWA\RAAD Motion Design
Ezzat Habra TBWA\RAAD Traffic
Naveen Madurakariyan TBWA\RAAD Traffic
Links
Website URL