2022 Winners & Shortlists

THE LAST POSSESSIONS

Short List
BrandSAVE THE CHILDREN
Product/ServiceSAVE THE CHILDREN CHARITY
EntrantVMLY&R Dubai, UNITED ARAB EMIRATES
CategoryCorporate Purpose & Social Responsibility
Idea Creation VMLY&R Dubai, UNITED ARAB EMIRATES
PR VMLY&R Dubai, UNITED ARAB EMIRATES
Production VMLY&R Dubai, UNITED ARAB EMIRATES
Additional Company VMLY&R AMMAN, JORDAN

Please tell us how the brand purpose inspired the work

The war in Syria has displaced over 8.4 million people, making it a human crisis second only to World War 2. But every news about it becomes a passing headline day after day. People are experiencing compassion fatigue that makes them indifferent towards the crisis. Save The Children wanted people to understand what it feels to be forced out of your home. We created “The Last Possessions”. A book that tells the stories of refugee children through the very last object they fled with. Israa’s pocket mirror, Fahid’s fidget spinner, Amjad’s flute. 25 possessions that carry unfortunate tales of escape, memories of loved ones and the only hope for survival, were written in Haiku poetry. Through the book, we auctioned their ‘Last possessions’ with a twist, where people were invited to bid but encouraged to donate and help the children keep their Last Possessions.

Credits

Name Company Role
Kalpesh Patankar VMLY&R Dubai CCO / Designer
Emad Khayyat VMLY&R Amman Creative Director
Ivan Bormaister VMLY&R Dubai Art Director
Dhruv Warrior VMLY&R Dubai ACD / Copywriter
Sambhav Khandelwal VMLY&R Dubai Copywriter
Kapil Bhimekar VMLY&R Dubai Art Director
Kartik Rajan Freelancer Copywriter
Husam Abu Salha Freelancer Photographer
Jumana Saadeh Freelancer Producer
Safa’a Al Jaoyoussi Save The Children Client Lead
Diala Khamra Save The Children Client Lead
Jennifer Kendra Save The Children Client Lead
Ivan Milovanovic VMLY&R Amman Managing Director
Harvey George VMLY&R Dubai Arabic Copywriter
Shubha Bharill VMLY&R Dubai Agency Producer
Prathyush Kumar VMLY&R Dubai Editor
Links
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