2022 Winners & Shortlists

BLESSINGS OF THE UAE

BrandBARAKAT
Product/ServiceJUICES
EntrantHAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
CategoryConsumer Goods
Idea Creation HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Media Placement HAVAS MEDIA Dubai, UNITED ARAB EMIRATES
Production HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

‘Barakat’ is Arabic for Blessings. And so #BarakatOfTheUAE has a double meaning: ‘Barakat is from here and is of the UAE’ and also ‘blessings of the UAE.’ So we used that to start up a conversation on social: ‘What are your blessings of the UAE?’ and turned all that the people of the country consider blessings into iconic packaging. The recurring theme was around: Happiness, belonging and ambition. And so with these 3 blessings, we created 3 illustrations, in collaboration with 3 artists. Happiness was brought to life with a splash of colours, almost like a celebration of life exploding in one artwork. For Ambition, we used a lot of pens and eyes to reflect the mind working and planning for a better future. And for Belonging, we created a canvas showing tolerance and diversity through a multitude of nationalities and ethnicities co-existing.

Credits

Name Company Role
Fabio Silveira Havas Middle East General Manager
Joao Medeiros Havas Middle East Executive Creative Director
Serena Abi Aad Havas Middle East Creative Director
Michele De Iuliis Havas Middle East Art Director
Nagat Idris Havas Middle East Copywriter
Moataz Safar Havas Middle East Art Director
Alicia McBride Havas Middle East Art Director
Arwa Fayed Havas Middle East Motion Designer
Daisy Sawaya Havas Middle East Account Director
Lara Fatho Havas Middle East Account Executive
Farah El Batawi Havas Middle East Social Media Executive
Jimmy Azouri Havas Middle East Videographer
Amir Shaya Havas Middle East Photographer