| Brand | JARIR |
| Product/Service | BOOKS |
| Entrant | WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA |
| Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
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Idea Creation
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WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
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Additional Company
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WUNDERMAN THOMPSON Amsterdam, THE NETHERLANDS
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Additional Company 2
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WUNDERMAN THOMPSON Hong Kong, HONG KONG
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Cultural / Context information for the jury
To help nurture a culture of reading among the youth, UAE government had declared March as the month of Reading, as it believes reading and the spread of knowledge are key to the nation’s development and progress.
The campaign launched in newspaper and magazine to celebrate that and remind people the importance of reading in expanding their knowledge and imagination.
Credits
| Chafic Haddad |
Wunderman Thompson Riyadh |
Chief Creative Officer |
| Rayyan Aoun |
Wunderman Thompson Riyadh |
Executive Creative Director |
| Carlos Camacho |
Wunderman Thompson Amsterdam |
Art Director & Copywriter |
| Alaa Abu Hammeen |
Wunderman Thompson Riyadh |
Business Director |
| Hussein Nasser |
Wunderman Thompson Riyadh |
Creative Director |
| Kiefer McKenzie |
Wunderman Thompson |
Copywriter |
| Paddy O’Mahoney |
Wunderman Thompson |
Copywriter |
| Ramon Cedeño |
Wunderman Thompson |
Graphic Designer |
| Fernando Decillis |
N/A |
Photographer |