2022 Winners & Shortlists

GYM ROOM

BrandTOYOTA
Product/ServiceLAND CRUISER
EntrantWUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
CategoryConsumer Goods
Idea Creation WUNDERMAN THOMPSON Riyadh, SAUDI ARABIA
Additional Company WUNDERMAN THOMPSON Amman, JORDAN

Cultural / Context information for the jury

Toyota Landcruiser is the toughest car to roam the terrains of Jordan. Build for extreme weather conditions, this beast had a new look in 2022. To promote the newer model and get test drives, we promoted the additional benefit that came with it. More space inside the house. During the pandemic adventure seekers started to spend more time at home. Working , exercising, learning, and just having fun with family. This behaviour meant requirement of newer space inside the home. And that is exactly what a Toyota Landcruiser offers in 2022. Because the Landcruiser is made for outdoors. Even when parked. It does not enjoy the shelter of a petty garage. Which is perfect for Jordanians seeking more space in their homes. With this campaign we encouraged the owners to repurpose these garage spaces to create a more needful space like playing area, gym, office, in-home cinema, indoor garden, etc.

Credits

Name Company Role
Chafic Haddad Wunderman Thompson Riyadh Chief Creative Officer
Rayyan Aoun Wunderman Thompson Riyadh Executive Creative Director
Shine KM Wunderman Thompson Riyadh Head of Design
Mahesh Ambaliya Wunderman Thompson Riyadh Copywriter
Ale Burset Wunderman Thompson Riyadh Photographer