CLOSE ENOUGH - JUSTICE PETER
| Brand | TOYOTA - SPARE PARTS |
| Product/Service | SPARE PARTS |
| Entrant | WUNDERMAN THOMPSON Amman, JORDAN |
| Category | Consumer Goods |
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Idea Creation
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WUNDERMAN THOMPSON Amman, JORDAN
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Cultural / Context information for the jury
Almarkazia, Toyota's authorized dealership in Jordan, is facing a challenge that is affecting the brand's reputation when it comes to maintenance. Fake spare parts are flooding the market and it is hard for the average consumer to tell the difference. We needed to remind people to pay attention and make sure to go for the original; even if the spare part looks the same, they’re not the same.
Credits
| Chafic Haddad |
Wunderman Thompson |
Chief Creative Officer |
| Basel Jumaa |
Wunderman Thompson / JWT Amman |
Executive Creative Director |
| Mohammad Al Nazer |
J. Walter Thompson Amman |
Sr. Art Director |
| Rawan Khuffash |
J. Walter Thompson Amman |
Sr. Account Manager |
| Rula AlKhadra |
J.Walter Thompson Amman |
Managing Director |
| Talal Qarrain |
J.Walter Thompson Amman |
CEO |
| Rayyan Aoun |
Wunderman Thompson |
Executive Creative Director |
| Joe Aboudaher |
Wunderman Thompson |
Producer |
| Alejandro Burset |
Aleburset |
Photography |