2022 Winners & Shortlists

THE INNOCENT TRUTH

Short List
BrandANNAHAR
Product/ServiceANNAHAR NEWSPAPER
EntrantIMPACT BBDO Beirut, LEBANON
CategoryCorporate Purpose & Social Responsibility
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
PR IMPACT BBDO Beirut, LEBANON

Translation. Provide a full English translation of any text.

Page1: The truth of August 4th from the children's mouth. #InnocentTruth Articles headlines: Truth1,2,3,4,5,6,7 - Jozy & Sky - Zouzou & Jenny - Elly - Peter - Rayan - Margaret - Ahmad & Raed - Baraa & Rand - Maria & Eliya - Elsa - Alexander - Emilio - Nour & Taleb - Sibelle - Maria & Georges

Please tell us how the brand purpose inspired the work

Annahar, Lebanon’s leading newspaper and catalyst for change, traditionally enjoys a high degree of credibility among the public when it comes to journalistic integrity. Its track record of relentlessly pursuing honest news reporting and engaging work has earned it a great reputation as a trustworthy news source. Its late editor-in-chief’s assassination while pursuing a national cause has cemented a rich legacy which still lives on. The campaign was a prime example of a purpose-driven type of work. It was brand activism in finest form, one which addressed social, ethical, and humane issues. Annahar’s signature form of activism demonstrated how its purpose and responsibility as a brand, impacted the Lebanese people by connecting them to the truth while giving them a voice.

Credits

Name Company Role
Dani Richa IMPACT BBDO Chairman and CEO
Joe Abou-Khaled IMPACT BBDO Regional Executive Creative Director
Anthony Azzi IMPACT BBDO Beirut Creative Director
Anthony Asmar IMPACT BBDO Beirut Senior Art Director
Ruben Furio IMPACT BBDO Beirut Illustrator
Emile Tabanji IMPACT BBDO Beirut Managing Director
Raja Kanafani IMPACT BBDO Beirut Creative Support
Ramy Tannous IMPACT BBDO Beirut Head of Multimedia
Marc Ritter IMPACT BBDO Beirut Multimedia Designer
Ali Rez IMPACT BBDO Executive Creative Director
Links
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