2022 Winners & Shortlists

THE INNOCENT TRUTH

Short List
BrandANNAHAR
Product/ServiceANNAHAR NEWSPAPER
EntrantIMPACT BBDO Beirut, LEBANON
CategoryMedia / Entertainment
Idea Creation IMPACT BBDO Beirut, LEBANON
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
PR IMPACT BBDO Beirut, LEBANON

Cultural / Context information for the jury

With a nation fed up with weak and hard to swallow government excuses plastered across pro-government media channels for years. We decided to mark the August 4th blast’s first anniversary by dedicating an entire newspaper edition to children. After all, they are neutral and unbiased by nature, unlike most adults affiliated to political parties. A journalistic first, where the children, who were the most effected, were finally given an editorial role to document and illustrate their dark stories in an attempt to get the innocent truth out of their mouth.

Translation. Provide a full English translation of any text.

Page1: The truth of August 4th from the children's mouth. #InnocentTruth Articles headlines: Truth1,2,3,4,5,6,7 - Jozy & Sky - Zouzou & Jenny - Elly - Peter - Rayan - Margaret - Ahmad & Raed - Baraa & Rand - Maria & Eliya - Elsa - Alexander - Emilio - Nour & Taleb - Sibelle - Maria & Georges

Credits

Name Company Role
Dani Richa IMPACT BBDO Chairman and CEO
Joe Abou-Khaled IMPACT BBDO Regional Executive Creative Director
Anthony Azzi IMPACT BBDO Beirut Creative Director
Anthony Asmar IMPACT BBDO Beirut Senior Art Director
Ruben Furio IMPACT BBDO Beirut Illustrator
Emile Tabanji IMPACT BBDO Beirut Managing Director
Raja Kanafani IMPACT BBDO Beirut Creative Support
Ramy Tannous IMPACT BBDO Beirut Head of Multimedia
Marc Ritter IMPACT BBDO Beirut Multimedia Designer
Ali Rez IMPACT BBDO Executive Creative Director