| Brand | CLOROX |
| Product/Service | CLOROX EXPERT WIPES |
| Entrant | HORIZON FCB Dubai, UNITED ARAB EMIRATES |
| Category | Innovative and Adapted Use of Print & Publishing |
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Idea Creation
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HORIZON FCB Dubai, UNITED ARAB EMIRATES
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Media Placement
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BPN Dubai, UNITED ARAB EMIRATES
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Production
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FUEL CONTENT Dubai, UNITED ARAB EMIRATES
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Post Production
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FUEL CONTENT Dubai, UNITED ARAB EMIRATES
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Please outline how the work was adapted, modified or was innovative.
To visually show people the uncomfortable and dread filled feeling of really needing to go when the only available location is more often than not a less than sanitary public toilet, we tracked down a real roadside toilet, and made it the star of our interactive print ad. The innovative addition is a QR link that when scanned takes you to the real location. Just in case you need to go and you are passing through this area. The visual showed people that you no longer have to worry when you’re desperate to go, because with the disinfecting power of Clorox you really can Go Anywhere.
Credits
| Mazen Jawad |
Horizon Holdings |
CEO |
| Reham Mufleh |
Horizon FCB Dubai |
General Manager |
| Rodrigo Leal Rodrigues |
Horizon FCB Dubai |
Creative Director |
| Fady Youssef Rofaeel |
Horizon FCB Dubai |
Associate Creative Director |
| Lucy Elder |
Horizon FCB Dubai |
Senior Copywriter |
| Rodrigo Scapolan |
Horizon FCB Dubai |
Associate Creative Director |
| Elsa de Bruyn |
Horizon FCB Dubai |
Associate Creative Director |
| Muhammad Abid |
Horizon FCB Dubai |
Senior Graphic Designer |
| Sabine Saade |
Horizon FCB Dubai |
Senior Account Executive |
| Rosemarie Jimenez |
Horizon FCB Dubai |
Traffic Manager |
| Hicham Soubra |
Fuelcontent |
Head of Creative Services & Production |
| Reem Ashraf |
Fuelcontent |
Production Manager |
| Anthony Heneine |
Fuelcontent |
Senior Video Editor |
| Alman Magpusao |
Fuelcontent |
Video Editor & Motion Designer |
| George Rechdan |
The Clorox Company |
Marketing Director Gulf & AMEA Clorox Studio Leader |
| Ana Udrica |
The Clorox Company |
Associate Director Brand Engagement |
| Jaz khan |
The Clorox Company |
General Manager Saudi Arabia |
| Claude Azark |
The Clorox Company |
General Manager Gulf |
| Marcela Carrillo |
The Clorox Company |
Marketing Director AMEA |
| Mahdi Al Husseini |
The Clorox Company |
Marketing Director KSA |
| Faisal Halawani |
The Clorox Company |
Marketing Manager KSA |
| Sohaila Aljabri |
The Clorox Company |
Brand Engagement Manager |
| Aya Abudawood |
The Clorox Company |
Brand Engagement Assistant |