2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 Consumer Goods
CONFUSING WEEKEND
SNICKERS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
RUNWAY AT DXB
ADIDAS / ADIDAS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A02 Healthcare
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Bronze
NEW NORMAL SAME CANCER
ASTRAZENECA / CANCER AWARENESS CAMPAIGN
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES
Dubai
UNITED ARAB EMIRATES
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
A WINTER THROUGH MY EYES
UAE GOVERNMENT MEDIA OFFICE / WORLD'S COOLEST WINTER: UAE'S WINTER TOURISM CAMPAIGN
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
CHRISTMAS WILDFIRE
MALL OF THE EMIRATES / MALL OF THE EMIRATES
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS
London
UNITED KINGDOM
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS
London
UNITED KINGDOM
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
IKEA FOR MESSI
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
IKEA ALIENS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SWEDISH MEATBALLS ARE SWEDISH AGAIN
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES SEVEN MEDIA
Dubai
UNITED ARAB EMIRATES
ESCAPE TO THE GREAT OUTDOORS
RAS AL KHAIMAH TOURISM DEVELOPMENT AUTHORITY / BEAR GRYLLS EXPLORER CAMP
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
A04 Media / Entertainment
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Grand Prix
A05 Consumer Services / Business to Business
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES ELEVEN PR
Dubai
UNITED ARAB EMIRATES
Short List
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES
Dubai
UNITED ARAB EMIRATES
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
MASTERCARD: EMPOWERING EVERY BUSINESS
MASTERCARD / DIGITAL PAYMENT SOLUTIONS FOR SMALL BUSINESSES
WEBER SHANDWICK MENAT Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENAT
Dubai
UNITED ARAB EMIRATES
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
Bronze
A06 Not-for-profit / Charity / Government
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
MARS SHOT
UAE GOVERNMENT MEDIA OFFICE / THE EMIRATES NATION BRAND
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
THE LAST POSSESSIONS
SAVE THE CHILDREN / SAVE THE CHILDREN CHARITY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
HERE'S TO BEIRUT
BEIRUT HERITAGE INITIATIVE (BHI) / HERE'S TO BEIRUT HANDCRAFTED GLASSES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS
London
UNITED KINGDOM
Short List
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
Short List
B01 Social Engagement
THE ZAIN 5G BLANKET
ZAIN / ZAIN 5G
TTP CREATIVE AGENCY Riyadh SAUDI ARABIA
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
BODY LANGUAGE
UNDER ARMOUR / UNDER ARMOUR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES
Dubai
UNITED ARAB EMIRATES
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Bronze
REFRAMING THE FUTURE
ADIDAS / SPORTSWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
B02 Community Management
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B03 Real-time Response
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
IKEA ALIENS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
IKEA FOR MESSI
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
B04 Content Creation & Production
EXPERIENCE EXPO NOW
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
B06 Innovative Use of Influencers
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
THE LIVE SURPRISE
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES SEVEN MEDIA
Dubai
UNITED ARAB EMIRATES
EXPERIENCE EXPO NOW
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
C01 Research, Data & Analytics
MASTERCARD: EMPOWERING EVERY BUSINESS
MASTERCARD / DIGITAL PAYMENT SOLUTIONS FOR SMALL BUSINESSES
WEBER SHANDWICK MENAT Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENAT
Dubai
UNITED ARAB EMIRATES
HOPE FOR THE FUTURE
ASDA'A BCW / ASDA'A BCW ARAB YOUTH SURVEY
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES