2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
C02 PR Effectiveness
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES TECOM GROUP - DUBAI SCIENCE PARK
Dubai
FP7 McCANN
Dubai
McCANN HEALTH
UNITED ARAB EMIRATES
D01 Media Relations
MASTERCARD: EMPOWERING EVERY BUSINESS
MASTERCARD / DIGITAL PAYMENT SOLUTIONS FOR SMALL BUSINESSES
WEBER SHANDWICK MENAT Dubai UNITED ARAB EMIRATES WEBER SHANDWICK MENAT
Dubai
UNITED ARAB EMIRATES
HOPE FOR THE FUTURE
ASDA'A BCW / ASDA'A BCW ARAB YOUTH SURVEY
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
AUSTRALIAN PAVILION LAUNCH AT EXPO 2020 DUBAI
DEPARTMENT OF FOREIGN AFFAIRS AND TRADE, AUSTRALIA / AUSTRALIAN PAVILION
ACORN STRATEGY Abu Dhabi UNITED ARAB EMIRATES ACORN STRATEGY
Abu Dhabi
ICON AGENCY
Melbourne
UNITED ARAB EMIRATES
AUSTRALIA
D02 Use of Events & Stunts
WHO'S YOUR CABBIE
RTA / RTA TAXI
VMLY&R Dubai UNITED ARAB EMIRATES
Gold
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Silver
DOUBLE MOON
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS
London
UNITED KINGDOM
Silver
CHRISTMAS WILDFIRE
MALL OF THE EMIRATES / MALL OF THE EMIRATES
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS
London
UNITED KINGDOM
BANKSY TAKEOVER
MALL OF THE EMIRATES / MALL OF THE EMIRATES - WORLD'S LARGEST BANKSY EXHIBITION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
#INFLIGHTWETRUST - THE ARAB WORLD’S FIRST IN-PERSON AVIATION EVENT POST-COVID-19
AIR ARABIA / AIR ARABIA
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
IKEA CO-WORKER FOR THE DAY
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES STICKY GINGER FZ LLC
Dubai
UNITED ARAB EMIRATES
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
D03 Launch / Re-launch
LIGHTING UP THE SKY WITH TABREED
NATIONAL CENTRAL COOLING COMPANY PJSC / TABREED - DISTRICT COOLING
ACORN STRATEGY Abu Dhabi UNITED ARAB EMIRATES ACORN STRATEGY
Abu Dhabi
UNITED ARAB EMIRATES
D04 Brand Voice & Strategic Storytelling
THE LAST POSSESSIONS
SAVE THE CHILDREN / SAVE THE CHILDREN CHARITY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
Bronze
SAUDI MADE
SAUDI EXPORTS DEVELOPMENT AUTHORITY / SAUDI BUSINESSES ENDORSEMENT CAMPAIGN
TTP CREATIVE AGENCY Riyadh SAUDI ARABIA
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES STICKY GINGER FZ LLC
Dubai
UNITED ARAB EMIRATES
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES
A WINTER THROUGH MY EYES
UAE GOVERNMENT MEDIA OFFICE / WORLD'S COOLEST WINTER: UAE'S WINTER TOURISM CAMPAIGN
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES GOVERNMENT OF UAE MEDIA OFFICE
Dubai
UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES TECOM GROUP - DUBAI SCIENCE PARK
Dubai
FP7 McCANN
Dubai
McCANN HEALTH
UNITED ARAB EMIRATES
D05 Use of Technology
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES ELEVEN PR
Dubai
UNITED ARAB EMIRATES
Short List
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA WUNDERMAN THOMPSON
Riyadh
SAUDI ARABIA
Silver
BMW MUSEUM OF SOUNDS
BMW / BMW M
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES SERVICEPLAN GERMANY
Munich
GERMANY
Short List
E01 Corporate Image, Communication & Reputation Management
MARS SHOT
UAE GOVERNMENT MEDIA OFFICE / THE EMIRATES NATION BRAND
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
E02 Public Affairs & Lobbying
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
SAUDI MADE
SAUDI EXPORTS DEVELOPMENT AUTHORITY / SAUDI BUSINESSES ENDORSEMENT CAMPAIGN
TTP CREATIVE AGENCY Riyadh SAUDI ARABIA
E04 Internal Communications & Employee Engagement
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES SEVEN MEDIA
Dubai
UNITED ARAB EMIRATES
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES STICKY GINGER FZ LLC
Dubai
UNITED ARAB EMIRATES
E05 Sponsorship & Brand Partnership
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
THE RIGHTS SPONSOR
CLUB FÉMININ DE CARTHAGE / CLUB FÉMININ DE CARTHAGE
LOBSTERS Tunis TUNISIA YKONE TUNIS
TUNISIA
Short List
F01 Integrated Campaign led by PR
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
#THEMISSINGPEACE
UN WOMEN LEBANON / WOMEN'S RIGHTS NGO
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
ABAAD #PRIORITYTOO
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CRAZY LOVE
MINISTRY OF TOURISM / MINISTRY OF TOURISM CAMPAIGN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HOPE FOR THE FUTURE
ASDA'A BCW / ASDA'A BCW ARAB YOUTH SURVEY
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
G01 Local Brand
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Silver
G02 Challenger Brand
CRAZY LOVE
MINISTRY OF TOURISM / MINISTRY OF TOURISM CAMPAIGN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
G03 Single Market Campaign
SAUDI MADE
SAUDI EXPORTS DEVELOPMENT AUTHORITY / SAUDI BUSINESSES ENDORSEMENT CAMPAIGN
TTP CREATIVE AGENCY Riyadh SAUDI ARABIA
G04 Social Behaviour & Cultural Insight
LIQUID BILLBOARD
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES RED HAVAS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Gold
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MARKETTIERS
London
UNITED KINGDOM
BODY LANGUAGE
UNDER ARMOUR / UNDER ARMOUR
TBWA\RAAD Dubai UNITED ARAB EMIRATES
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES SEVEN MEDIA
Dubai
UNITED ARAB EMIRATES